More than 1,200 credit union leaders are in Nashville, TN to attend the National Association of Federal Credit Unions (NAFCU) 49th Annual Conference and Solutions Expo. The conference is one of the credit union industry’s largest annual events and runs through Friday.
NAFCU President and CEO Dan Berger’s “Four Lessons for Credit Union Success”
- Dare to stand out: “Credit union staff are getting out from behind their desks, away from the branch and out into the community,” said Berger. “They’re visiting their select employee groups or becoming involved with their single-sponsor memberships. They know the value of creating and fostering relationships. They’ve learned to tell the credit union story through community involvement.”
- Innovate: “Credit unions that are leaders in innovation understand that improving the member experience is always the end goal,” said Berger. “It is better to be member-centric than number-centric. In today’s market, products and services are not competitive advantages. Relationships are.”
- Give your members something to talk about: “With online reviews, social networks and mobile web access, it’s easy for your members to know as much about your products and services as you do,” Berger said. “Member experience correlates to loyalty.”
- Hustle: “Hustle is the art of making things happen … Hustle, like innovation, is not an accident. It’s intentional,” Berger noted. “The message we learned from our visits is clear: If we stop growing, if we sit on our capital, if we don’t innovate, if we lose touch with members and forget our mission, we’re inviting trouble.”
Make sure you are following along all week on the conference twitter hashtag #NAFCUAnnual for live updates.