Onsite: Gary Vaynerchuk on credit unions at CO-OP THINK 16 in San Diego

Gary Vaynerchuk, the co-founder and CEO of VaynerMedia, returned this year to CO-OP THiNK 16. Gary Vaynerchuk is a bestselling author and serial entrepreneur whose company VaynerMedia is one of the hottest digital agencies around. Gary talks about how technology can enable credit unions to grow significantly and rapidly. If you’ve ever witnessed Gary’s delivery you know he doesn’t mince words. Below are some of the highlights of Gary at day one of CO-OP THiNK;

Too many credit unions use compliance as the excuse not to do what they should be doing.

99% of people don’t market in the year we are actually in.

If credit unions want to attract young people you better use Snapchat.

Do you think the average consumer knows about the feud between credit unions and banks?

Decisions should not only be made on what consumers want now but also what they want in the future.

A CEOs who takes wisdom and converts it into romance is on the quickest path out of business.

Credit unions didn’t pounce hard enough when banks were hurting. Who’s watched The Big Short?

We are in the single biggest communication shift in the past 70 years.

Branding and marketing are not sales.

I wake up every morning and try to put myself out of business. It’s a lot more fun than waiting for someone else to.

“I don’t understand” is not an excuse. You weren’t born knowing how to drive a car. Figure it out.

Credit unions need to take a step back and figure out why more people don’t know about them. Then you can move forward.

Empathy makes you a great sales person. Most leave empathy at the door.

People still don’t know what credit unions are. Your organizations have a communication problem.

Ideas are crap without execution.

If you want more of Gary Vaynerchuk check out the #AskGaryVee show on YouTube and give him a follow on Instagram and Snapchat. Make sure to follow along with the live updates from CO-OP THiNK 16 all week on Twitter at #COOPTHINK

Also checkout CUInsight on Instagram and Snapchat for pictures and snaps throughout the event.