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- by Emily Bell, BloomCU

How to position your brand and win more members

Dave Power, CEO of Perkins School for the Blind, and professor of business at Harvard Extension School, calls the positioning statement, “the most critical element of company strategy.” It’s quite the assertion, but nailing [...]

- by Emily Bell, BloomCU

People don’t buy products, they buy benefits

You want to show off your financial products, but how you do so makes a big difference. All marketing copy is not created equal, and there’s more to it than just making sure you [...]

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CDFCU plans new credit union website design with BloomCU

Coulee Dam Federal Credit Union (CDFCU), based in Northeast Washington, has teamed up with BloomCU to develop a new credit union website design that fits CDFCU’s uncommonly friendly brand. CDFCU is exceptionally friendly, even [...]

OE Federal launches gritty, working man’s website

OE Federal Credit Union partnered with award-winning credit union website design agency BloomCU to develop a new website. One of the primary goals of the website redesign was to put OE Federal’s distinctive brand [...]

Yolo FCU embarks on website redesign with BloomCU

California-based Yolo Federal Credit Union is partnering with award-winning credit union website design agency BloomCU to embark on a complete website refresh. Since 1954, Yolo FCU has been serving the banking needs of Yolo County [...]

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