“People helping people.” It’s been a registered trademark owned by CUNA since the early 1960s. So many credit unions have it in their mission statement, on their website and in their marketing materials. It’[...]
Stop selling products and start selling solutions. I preach it all the time, and it’s an approach we always ask our clients to consider when we’re working together to craft their marketing message. [...]
Running back Marshawn Lynch is returning to the NFL to play for the Oakland Raiders. If you’re not familiar with Lynch, he led the Seattle Seahawks to two Super Bowl appearances and earned the [...]
Just because someone is bilingual, do you have to speak both languages? Well… it depends. Am I your target market or are you more interested in my kids? Before I came to the United States, [...]
Thinking of adding online video to your digital marketing strategy? We’ve got the stats from YouTube to back up your plan, especially if you’re thinking of making the change from a traditional TV [...]
In 1993, John Fogerty found himself in front of the United State Supreme Court. No doubt, the justices had their favorites—Chief Justice Rehnquist, in his decision, referred to CCR as one of the greatest [...]
Recently four members of YMC’s development team attended Chris LoCurto’s Next Level Leadership event. Over the course of three days, we learned about our personality styles, how to resolve conflict, how to gain [...]
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Jennifer Pham and Frank Allgood. They join a growing team of talented professional at the agency’s new [...]
Today your marketing co., a full-service creative marketing agency for financial service firms, has moved their office headquarters to downtown Greenville. Doubling their office space, the wonderfully renovated 4,000-square-foot property is now open at [...]
Nicole Andretta of Jackson, NJ was promoted to Marketing Coordinator at First Financial Federal Credit Union (www.firstffcu.com) in July 2015. Andretta will be responsible for coordinating special events, developing print materials, managing various [...]
President and CEO, Bruce Fafard installs new executive team JACKSONVILLE, FL (July 21, 2015) -- Newly named president and CEO of 121 Financial Credit Union, Bruce Fafard announced a new centralized organizational structure at the [...]
GROTON, CT (July 20, 2015) -- Scient Federal Credit Union (Scient) announced that its Board of Directors has named David Purcell as its new President & CEO. “The Scient Board of Directors is thrilled to [...]
RALEIGH, NC (May 27, 2015) -- ElecTel Cooperative Federal Credit Union is turning on the “hot loans now” sign for its members with another one day loan promotion. This one is themed around National Doughnut [...]
