Santa learned to cross-sell (and your frontline can too)
Did you get a chance to see your local Santa Claus this year? If so, how did he seem? Was he excited to mingle with kids and kids-at-heart, or was he bored out of his [...]
The latest from Your Marketing Co
11 books you need to read in 2020
You buy books. They sit on the shelf. You mean well. You want to read, but you can never find the time. That was me in 2018. I bought more than a dozen books and [...]
New ways to add value for your membership
I’m kind of an app freak. Well, really, I am a rebate, savings, make some money on the side app freak. I love them. My obsession began a few years ago when I was [...]
What is the worst mistake your credit union can make?
When it comes to your credit union’s marketing, what’s one of the worst things that can happen? Creating an ad that you think is awesome—only to find your masterpiece at the center [...]
What’s wrong and what’s right with strategic thinking
Imagine you are in an airplane flying coast-to-coast, cruising at 30,000 feet. There are the mountains and valleys, cityscapes with twinkling lights, barren land and farmland – and let us not forget those little circles [...]
What are you scared of?
“We’ll do more to avoid pain than to gain pleasure.” Whether we’re talking about our personal experiences or professional endeavors, this insightful quote from Tony Robbins rings true. Think about your life at [...]
How can a Christmas cookie change your credit union?
Many credit unions (and businesses in general) pride themselves on giving members and customers exactly what they ask for. No more. No less. They are honest people delivering exactly what they promise. But is that [...]
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Latest Press from Your Marketing Co
Your Marketing Co. partners with viral video star to blast bad bankers
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
New brand strategy for a Louisiana postal financial institution
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
YMC teams with three new hires
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
YMC announces Fred LeBlanc as annual meeting headliner
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Switch campaigns flip the stagecoach
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
New website design firm brings ‘Uncommn’ website solutions
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Marne Franklin joins YMC as Digital Marketing Manager
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
