Seeing the value
The time has come again—time to launch that new promotion. You’ve put on your best creative hat, scheduled the meetings, and now hope the brainstorming sessions yield some unique ideas. It could be [...]
The latest from Your Marketing Co
Three ways to cut waste from your marketing budget
One of my favorite things to do when I attend a conference is to spend some time talking with credit union marketers. I love to hear what’s going well, but I also enjoy helping [...]
The multicultural movement of YouTube
As the push to (rightly) include a wider variety of people and perspectives continues to make its ways through film, television, and print, what we’re already seeing on our computers and smartphones is making [...]
Not so enchanted mirror
Mirror, Mirror, on the wall, who is the fairest of them all? What if your fairness as a leader was the quality being measured instead of beauty? Leadership is always a challenge and our own [...]
3 tough rules for finding a rebrand agency
How important is your brand? It’s an impression of you and your financial institution. We’re talking about the essence of your credit union or community bank. Yeah, it’s pretty essential alright. And [...]
Killing the leadership crazy cycle
Task saturation. It runs deep in every organization. It’s a topic that has come up in every strategic planning session we’ve conducted this year. When we start identifying things that can hold us [...]
How to get started on content marketing with zero investment
Can we get real for a moment? If your credit union’s social media posts consist of nothing more than “Wacky Wednesday’s” and re-posted financial articles from national networks, you’re missing the boat. [...]
Job openings with Your Marketing Co
Upcoming events with Your Marketing Co
Latest Press from Your Marketing Co
New brand strategy for a Louisiana postal financial institution
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
YMC teams with three new hires
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
YMC announces Fred LeBlanc as annual meeting headliner
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Switch campaigns flip the stagecoach
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
New website design firm brings ‘Uncommn’ website solutions
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Marne Franklin joins YMC as Digital Marketing Manager
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
YMC adds two marketing specialists to support growth
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Jennifer Pham and Frank Allgood. They join a growing team of talented professional at the agency’s new [...]
