During one of our credit union brand development projects, the topic of corporate social responsibility arose, and I got push back from the CEO. “It seems like every organization says they are giving back to [...]
If I had to stand in front of a jury today and be judged on how well I’ve lived my life and served others, I’m afraid of what the verdict may be. While [...]
Are you more George Michael or Lady Gaga? Maybe Rolling Stones or Blake Shelton? These can be fun questions to answer, but at the end of the day, it doesn’t matter who you are [...]
What have you done this year? Was it different from what you did last year? Was it more of the same? Most importantly, did it help you achieve the results you wanted? If not, what [...]
I play in a tennis league where last season I went 4-1, and this season I’ve started out 2-0. I got a backhanded compliment once (no pun intended) that I was the “largest gazelle” [...]
I hate asking for help. I believe manuals are for dummies. I believe in the sink or swim. I believe in the figure it out. I do not listen to directions well. I listen halfway [...]
Why are some marketing campaigns so damn successful, while others, no matter the budget behind them, fail miserably? Is it because those dumb, lazy members just won’t budge from their bank? Or, could it [...]
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
