The secret for small undesirable credit unions
We all know many small and mid-sized credit unions find it hard to stay ahead of the curve when it comes to facilitating tech. So, when it comes to talking branding and marketing strategy, quite [...]
The latest from Your Marketing Co
3 steps to asking your credit union’s right freaking questions
One of the most important exercises during a credit union strategic planning event is what we call the “transformational alignment.” After we’ve set the foundation for what the credit union wants to be, who [...]
Pivot your credit union’s strategy
“You need to pivot!” If you have your coronavirus bingo card, you could check that word off a dozen times, along with “the new normal,” “social distancing” and dozens of other buzzwords that have become [...]
3 examples of why credit unions should not stop marketing right now
“Should we pull the plug on our marketing because of coronavirus?” If I had a dollar for every time a credit union CEO has asked me that over the past few weeks, I’d be [...]
Reboot don’t redo
“How do you know if you’re making the right move?” That was the question Yvon Chouinard was asked several years ago at a conference. His response: “It’s a lot of gut instinct. If [...]
Grow membership by earning trust through Latino outreach
The bank and credit union communities are beginning to adapt and engage with the Hispanic market and tackle the underlying issues to help Latinos successfully navigate their finances, developing unique products and services that actually [...]
A branding pandemic for credit unions
Just as TV viewership is going up – 46% among teens – I’ve been tempted to tune out. This short YouTube video comically explains the glut of COVID-19 message out there. Another clever video captures the [...]
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Your Marketing Co. live event with Kristen Hadeed
As a credit union leader, do you feel like the weight of the world is on your shoulders right now? Your Marketing Co. is offering two opportunities to network with your peers, share your fears, [...]
Your Marketing Co. partners with viral video star to blast bad bankers
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
New brand strategy for a Louisiana postal financial institution
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
YMC teams with three new hires
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
YMC announces Fred LeBlanc as annual meeting headliner
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Switch campaigns flip the stagecoach
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
New website design firm brings ‘Uncommn’ website solutions
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
