Confessions of a Starbucks junkie
I have a problem. Some would call it an addiction. It started out innocently enough. I would only do it with friends. Then it progressed into something I did by myself. A couple times a [...]
The latest from Your Marketing Co
5 powerful videos to persuade your audience
YouTube is the second largest search engine on the web. With more than half (55%) of people watching online videos every day, video has become the platform for satisfying both informational and entertainment needs. If [...]
Stop speaking gibberish
Be careful of the words you use in your marketing. Your members may have no idea what you’re trying to say! Recently a study done by of America found that 36% of first-time homebuyers [...]
The magic touch
When was the last time you went shopping for clothes? Think of how you moved through the store. Whether it was in a high-end retail chain or a vintage resale shop, there are some universal [...]
On the subject of subject lines: 7 ways to get more opens
The question comes up dozens of times a week around the YMC office… “What should the subject line be?" Hundreds of times each month we are tasked with writing something that will connect with members [...]
A Seussical strategical planning experience
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose…” Before any strategic planning session gets underway with one of my clients, I like to [...]
Rebranding done right: HopeSouth Credit Union
The rural county of Abbeville South Carolina is dotted with small closely-knit towns that are working hard to buck the trend of lost jobs, bare storefronts and dwindling population. It’s a persistent but an [...]
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Latest Press from Your Marketing Co
New website design firm brings ‘Uncommn’ website solutions
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Marne Franklin joins YMC as Digital Marketing Manager
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
YMC adds two marketing specialists to support growth
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Jennifer Pham and Frank Allgood. They join a growing team of talented professional at the agency’s new [...]
YMC rebrands, relocates to downtown Greenville
Today your marketing co., a full-service creative marketing agency for financial service firms, has moved their office headquarters to downtown Greenville. Doubling their office space, the wonderfully renovated 4,000-square-foot property is now open at [...]
Nicole Andretta promoted to Marketing Coordinator at First Financial Federal Credit Union
Nicole Andretta of Jackson, NJ was promoted to Marketing Coordinator at First Financial Federal Credit Union (www.firstffcu.com) in July 2015. Andretta will be responsible for coordinating special events, developing print materials, managing various [...]
121 Financial Credit Union announces key management changes
President and CEO, Bruce Fafard installs new executive team JACKSONVILLE, FL (July 21, 2015) -- Newly named president and CEO of 121 Financial Credit Union, Bruce Fafard announced a new centralized organizational structure at the [...]
Scient Federal Credit Union names new President & CEO
GROTON, CT (July 20, 2015) -- Scient Federal Credit Union (Scient) announced that its Board of Directors has named David Purcell as its new President & CEO. “The Scient Board of Directors is thrilled to [...]
