Thinking about a rebrand? Here’s what you need to know
If a credit union rebrand is on your to-do list next year, you’ll want to read this. On the other hand, if you rebranded your credit union in the last few years, warning: you [...]
The latest from Your Marketing Co
10 questions to ask before your next credit union strategic planning session
What is the most important thing to do before problem solving? Gain perspective. The only way to gain perspective is to ask a lot of questions. It’s one of the rules we emphasize with [...]
Coronavirus destroyed your credit union’s marketing budget. Here’s what to do about it
Part of a marketer’s job is to be creative. It is equally, if not more important, for credit union marketing to help the credit union reach its strategic goals through creative ideas. That has [...]
Boost your credit union’s marketing message
Be concise. That’s it. Blog done. No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long [...]
Brand repositioning in uncertain times
Would you characterize your credit union’s response as “survival mode” to the worst drop on record for the U.S. economy? All hands on deck! Behaviors change, systems are abandoned, and your branding and [...]
Driving credit union growth on a shoestring budget
Do more with less. That’s smart business, especially in shaky and uncertain times like we’re in now. But it also takes the ability to be collaborative, creative and think differently. Isn’t that [...]
Credit unions’ powerful role in Latino financial education
In Latin American countries, the concept of financial education is not taught in schools nor by financial institutions. If you were to scroll through the website of a Latin American Bank it will probably take [...]
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Your Marketing Co. announces strategic personnel moves
In line with its strategic focus for 2020 and beyond, Your Marketing Co. has announced two promotions and another move to a newly created position to make the credit union marketing, strategic planning and branding [...]
Small CU to earn a marketing makeover from CU Impossible
Starting July 20, credit unions with less than $100 million in assets can begin submitting applications for CU Impossible, a project to encourage smaller credit unions to seek alternatives to mergers. The CU Impossible project [...]
Your Marketing Co. announces new Hispanic marketing program
Credit unions seeking better outreach to the Latino community have a solution in Your Marketing Co., a Greenville-based full-service strategic planning, branding and marketing agency. “Statistics show almost 30% of Latino households are underbanked, which [...]
Your Marketing Co. live event with Kristen Hadeed
As a credit union leader, do you feel like the weight of the world is on your shoulders right now? Your Marketing Co. is offering two opportunities to network with your peers, share your fears, [...]
Your Marketing Co. partners with viral video star to blast bad bankers
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
New brand strategy for a Louisiana postal financial institution
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
YMC teams with three new hires
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
