I love automation and streamlining and efficiencies and…well, I could go on and on. Anyone who knows me knows this is true. Oh, and I love commas. But that’s a whole different topic. [...]
Three simple words, three simple actions, one game changer. I recently read the book “Pause Breathe Smile” by Gary Gach. The core focus of the book deals with intentionality. To stop and focus, even just [...]
“They are a generation of coddled infants who developed into demanding tyrants.” This quote sounds a lot like the statements I hear veteran board members make about “those damn millennials.” While the line certainly seems [...]
In the credit union world, we’re people helping people, right? That idea makes a good mission statement, but it often seems like the generosity and goodwill apply only to the members and not the [...]
“Where’s the beef?” Some of you may not know this classic 1980s catchphrase from Wendy’s. So, let’s try another one: “Dilly dilly!” Now I’ve captured the rest of our readers attention. [...]
It’s a fact…the quickest way anywhere is a straight line. So, why do credit unions seemingly insist on charting winding paths for their members and their marketers? Many times we overthink strategies and [...]
In the wake of Apple’s most recent Special Event, one thing is clear: there is no escaping our corporate overlords. Apple, the company that already lives in the pockets of just over 45% of [...]
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
