My first job was with Estée Lauder. Well, my first real job—the 40-hour-a-week, punch-a-time-card, wear-a-uniform kind of job. That’s right, a uniform complete with the mandatory 2.5-inch heels. (Yes, seriously.) Over [...]
Processes — the word provokes anxiety in abstract thinkers while inciting joyous glee in their analytical counterparts. But one thing is for certain, love them or hate them, processes are a necessary part of every business [...]
“What are your most successful credit unions doing, that we’re not?” I routinely get that question when I speak with credit union leaders. Sometimes it’s asked in a conference breakout session, and other [...]
Picture this: It’s a warm summer afternoon in your hometown. Two brothers return from the playground to find both their parents had run to the store. Locked out of their home, they did what [...]
We have no crystal ball. Any good economist will tell you they can’t predict the future either. They are really good at explaining what has happened, which is why we turn to them for [...]
Innovation. It just might be today’s most popular buzz word. Some other buzz words we hear way too often these days? Automation. Data. Efficiency. Do you know what industry puts these words into action [...]
From teams of three to three hundred, delegation takes skill and finesse. Hardened by failure, knowledgeable through experience, and proven with results — masters of management are undeniable assets in the office and true artists of [...]
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
