How to market to prospects in 15 seconds
What is the biggest objection to banking with you? Many credit unions and community banks point the finger at rates and service, and then tack on a qualifying statement, “but we’re competitive.” There’s [...]
The latest from Your Marketing Co
I am not the best mom, but a mom with purpose
I am not the best mom. I’m a good mom and a strong mom. I’m a take no-shit kind of mom. I say things – inappropriate things, snarky things, tongue-in-cheek kinds of things. I [...]
The feelings economy: How to create marketing messages that get results
Want to know why your marketing isn’t producing the results you want? It’s because you’re being rational—and most of the time, people aren’t rational. According to legendary marketing pioneer Edward [...]
5 powerful videos to persuade your audience
YouTube is the second largest search engine on the web. With more than half (55%) of people watching online videos every day, video has become the platform for satisfying both informational and entertainment needs. If [...]
Solving a Problem? Here’s the one question you MUST ask first!
Answers come fast. When times are tough or something bad happens, it seems like there’s always a line of people waiting to offer advice. Everyone has an idea. Everybody has an opinion. But do [...]
How to rewire employee engagement
Our family dog, Charlie, is a delightful Cock-a-Poo – the offspring of the Poodle and the Cocker Spaniel. These are two of the most intelligent dog breeds. Charlie is hypoallergenic, easygoing, affectionate, and will melt your [...]
Intrusions
I was on American Airlines today – great plane. The best in a longtime – I was flying out of Hartford and not New Haven or Westchester – not knocking those airports but this was a nice plane – [...]
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Latest Press from Your Marketing Co
Your Marketing Co. partners with viral video star to blast bad bankers
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
New brand strategy for a Louisiana postal financial institution
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
YMC teams with three new hires
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
YMC announces Fred LeBlanc as annual meeting headliner
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Switch campaigns flip the stagecoach
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
New website design firm brings ‘Uncommn’ website solutions
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Marne Franklin joins YMC as Digital Marketing Manager
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
