How to lead. How to market. How to… fill in the blank with just about any action needed in business and there is a book, blog, podcast, or whitepaper to help you learn more. But [...]
Ask a freaking question. It’s the most important rule I share prior to facilitating a strategic planning session. If during the planning session someone says, “We need to grow loans,” rather than jumping right [...]
Year three of reaching my reading goal, which is typically to read one book per month. I failed on that his year, kind of. With life opening back up, I took more time re-connecting with [...]
Each year at YMC we choose a word for the following year. We never throw away the word(s) from previous years, rather we choose a word to build upon for the upcoming year. In [...]
I just finished reading a recent business article about the “perils” of hiring a branding agency. Wowsers. Let’s just say this “big” exec considers all branding and ad agencies “asses.” If you’ve ever [...]
“We’ve used ad agencies before. We’ve outsourced our credit union marketing before. Nothing seems to work.” Here’s a dose of reality. You haven’t had someone with the integrity to speak up [...]
Is your credit union broken? Are goals not being met? You’re not alone, and you’re not too far gone. You just need a little Kintsugi. I recently read an article on Kintsugi (another [...]
Your Marketing Co. and TCT Risk Solutions have partnered to bring the strategic planning and marketing firm’s clients a clearer picture of their financial health. The pairing will help Your Marketing Co. better identify [...]
NorthPark Community Credit Union is the first fully virtual credit union in the nation– both employees and members – to better serve its low-income community. NorthPark has retained Your Marketing Co. to ensure regular and appropriate [...]
The Hispanic community is one of the largest minority groups in the U.S., and the fastest growing. Express Credit Union CEO Paul Baudin saw the growth happening around his $16 million, Seattle-based credit union. [...]
Jumpstart your productivity with Leadership Development Group CEO Dennis McIntee’s innovative perspective on using obstacles as opportunities to grow during a virtual workshop, Leading Through Change, hosted by Your Marketing Co. “Dennis is such [...]
Wells Fargo personal line of credit borrowers are ticked; the mega bank announced earlier this month that it was shutting down all personal lines of credit. Caro Federal Credit Union is capitalizing on Wells Fargo’[...]
How many small credit union leaders face this same problem? “We’ve been here since 1936, and still no one knew who we were or where we were,” Dori Harvel, CEO of the $23.6 [...]
Welcome Federal Credit Union had been engaged with Your Marketing Co. since 2017 when CEO Stacey Mills visited YMC’s headquarters in Greenville, S.C. in 2019. While there, he noticed YMC’s Wall of [...]
