Resist the pull of urgency bias
So, your 2018 strategic planning session is in the books. You came. You spoke up. You filled dozens of sticky pads with ideas. Now what? Fast forward to September 2019. Which of those ideas have [...]
The latest from Your Marketing Co
When you have nothing to say, be careful that you’re not paying money to say it
Have you ever paid for premium advertising thinking that you were targeting the right audience, only to find that your “perfect offer” failed to produce the desired results? If so, what was your immediate assumption? [...]
Stand out from your competition
Face it, you’re one of many financial institutions. Why should someone join your credit union instead of their nearest available bank? If your answer is that you have great rates or that you help [...]
Most are comfortable not banking with you
Most people are happy with their present bank or credit union. Here’s a stat to prove it. According to a 2017 American Bankers Association survey, nine in ten Americans rate their bank’s service [...]
Are you in business or busyness?
There are 168 hours in a week, 730 hours in a month, and 8,760 hours in a year. It doesn’t matter whether you’re Jeff Bezos or the CEO of a credit union; [...]
The number one way credit unions waste money
Let’s say you were finally sick and tired of being sick and tired, and you decided to do something about it. You joined a gym. You also knew that if you were going to [...]
You are not your target audience
You, credit union staffer, are a hero. What you do each day improves members’ lives, helping them envision, plan for, and achieve a better future. You’re on the inside of a storied tradition of [...]
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Latest Press from Your Marketing Co
New brand strategy for a Louisiana postal financial institution
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
YMC teams with three new hires
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
YMC announces Fred LeBlanc as annual meeting headliner
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Switch campaigns flip the stagecoach
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
New website design firm brings ‘Uncommn’ website solutions
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Marne Franklin joins YMC as Digital Marketing Manager
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
YMC adds two marketing specialists to support growth
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Jennifer Pham and Frank Allgood. They join a growing team of talented professional at the agency’s new [...]
