Right now you are in one of two camps: You already have a marketing person at your credit union, but task saturation is keeping them from performing at a higher level. They are either doing [...]
Most credit unions consider outsourcing marketing simply as a cost savings on FTEs. That’s one way to look at it, but there are more benefits than just cost savings. True, the average salary of [...]
Under the gun from lawmakers and lawsuits, Google’s™ web privacy efforts have made it harder for advertisers, publishers, and data brokers to gather personal data without users’ permission. Google™ will no longer be making [...]
Credit union branding is perhaps one of the most defining issues of our time. Here’s why: ✓ The success of fintech lending and mobile payments has led to new opportunities for credit unions, but also [...]
Effective strategic planning events are one of the main differentiators between underperforming credit unions and healthy, growing credit unions. However, making an event effective requires more than simply showing up and putting some dreams on [...]
“We had hoped for better this year.” As you should have, but perhaps you’ve already slipped in meeting your Q1 goals. So, what can you change to get the results you want? Let’s [...]
The term “dumpster fire” has become part of the daily lexicon of many credit unions, but how did we get here? Yes, there’s COVID-19, but let’s be honest. While we may like to [...]
Maple Federal Credit Union CEO Pamela Stelly turned to Your Marketing Company because “we knew we needed to do a better job of showing who we really are. We’re like those fun cousins you [...]
Tamara Ciccioli, CEO at Bridgeton Onized Federal Credit Union, said she generally considers herself a creative person, but wearing so many hats as a small credit union CEO made it challenging to implement her ideas [...]
In line with its strategic focus for 2020 and beyond, Your Marketing Co. has announced two promotions and another move to a newly created position to make the credit union marketing, strategic planning and branding [...]
Starting July 20, credit unions with less than $100 million in assets can begin submitting applications for CU Impossible, a project to encourage smaller credit unions to seek alternatives to mergers. The CU Impossible project [...]
Credit unions seeking better outreach to the Latino community have a solution in Your Marketing Co., a Greenville-based full-service strategic planning, branding and marketing agency. “Statistics show almost 30% of Latino households are underbanked, which [...]
As a credit union leader, do you feel like the weight of the world is on your shoulders right now? Your Marketing Co. is offering two opportunities to network with your peers, share your fears, [...]
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
