I don’t do piggy banks
When you think of an ad for a financial institution, what immediately comes to mind? There is the woman who dangles keys outside the car window. That’s perfectly natural… sigh… when we get a [...]
The latest from Your Marketing Co
Sometimes you just have to swing the bat
Sometimes you just have to swing the bat. This was a phrase my old boss would say. This was just one of many that were just as amusing, give or take a laugh or two. [...]
A thunderstorm or a brainstorm – effective meetings
The word “meeting” might as well be a four-letter word. Come on… admit it. If you’re like us, you’ve at least uttered a four-letter word (or two, three or four) when you get [...]
What can your credit union learn from Microsoft?
“When the rate of change outside is more than what is inside, be sure that the end is near.” Even though this cautionary quote from Azim Premji wasn’t initially meant for one of America’[...]
Considering a merger? Do this first!
I recently had the pleasure of speaking with the CEO of a $20 million credit union. After learning about the results they’re seeing, I exclaimed, “You’re doing some amazing things for a credit [...]
Reset. Refresh. Renew. Reenergize.
The sounds of these words always bring me peace. Almost a type of serenity. And, at the same time, overwhelming feelings of excitement and hope because of the opportunity that comes with embracing change. Those [...]
Dare to create – next level financial marketing
I’m not a zealot when it comes to video games. There’s only one game that I play on my son’s Xbox, and that’s FIFA 18 (soccer). Most often, I’m playing [...]
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Your Marketing Co. partners with viral video star to blast bad bankers
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
New brand strategy for a Louisiana postal financial institution
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
YMC teams with three new hires
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
YMC announces Fred LeBlanc as annual meeting headliner
Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. [...]
Switch campaigns flip the stagecoach
Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $[...]
New website design firm brings ‘Uncommn’ website solutions
Unlike other website vendors, who provide cumbersome technology coupled with costly customer support, uncommn is turning the common frustration of web marketing into the “uncommn.” The new website design firm provides credit unions and community [...]
Marne Franklin joins YMC as Digital Marketing Manager
Today your marketing co., a full-service creative marketing agency for financial service firms, announced the hiring of Marne Franklin. She is responsible for the planning, execution and measurement of all web, digital, and social advertising [...]
