The fallacious brand philosophy
I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If [...]
The latest from Your Marketing Co
1 must-implement strategy for 2021
The decorations have been packed away. The leftovers are gone. All that is left of Christmas 2020 are the memories… and the credit card statements rolling into mailboxes one by one. According to a pre-holiday [...]
5 books to read in 2021
For the second year in a row, I accomplished my goal of reading one book a month (Check out last year’s post, here). Actually, I surpassed that goal. Some books were for pleasure, like [...]
3 ways to ensure marketing success in 2021
There’s nothing more painful than failure, especially when it comes to marketing. All of that time and money gone faster than beans through a cowboy. You allocated enough in your marketing budget. You adjusted [...]
Get in synch to win the three-legged credit union marketing race
Commerce, business, the stock market and free trade were all built on our ability to sell things to each other. This is why the credit union marketing function is so incredibly important. Marketing teams work [...]
Why CEOs don’t trust marketers (and how to fix it)
Wow, that’s a blanket statement. I hate blanket statements. Let me revise it to why SOME CEOs don’t trust SOME marketers. How do I back up such a bodacious statement? Data. Marketers must [...]
Take a walk on credit unions’ wild side
Credit union leaders, like Tiny Tim (millennials and younger, you can google this one), like to tiptoe through the tulips. We say fluffy things and regurgitate the generic credit union talking points, but we fail [...]
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Latest Press from Your Marketing Co
Your Marketing Co. announces strategic personnel moves
In line with its strategic focus for 2020 and beyond, Your Marketing Co. has announced two promotions and another move to a newly created position to make the credit union marketing, strategic planning and branding [...]
Small CU to earn a marketing makeover from CU Impossible
Starting July 20, credit unions with less than $100 million in assets can begin submitting applications for CU Impossible, a project to encourage smaller credit unions to seek alternatives to mergers. The CU Impossible project [...]
Your Marketing Co. announces new Hispanic marketing program
Credit unions seeking better outreach to the Latino community have a solution in Your Marketing Co., a Greenville-based full-service strategic planning, branding and marketing agency. “Statistics show almost 30% of Latino households are underbanked, which [...]
Your Marketing Co. live event with Kristen Hadeed
As a credit union leader, do you feel like the weight of the world is on your shoulders right now? Your Marketing Co. is offering two opportunities to network with your peers, share your fears, [...]
Your Marketing Co. partners with viral video star to blast bad bankers
As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and [...]
New brand strategy for a Louisiana postal financial institution
Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” [...]
YMC teams with three new hires
This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing [...]
