The one trait holding credit union CEOs back from success
“Where am I going to find time to accomplish all of this?” Most likely you’ve said that before, or some variation of it. I’m guilty as charged as well. When I hear this [...]
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Why budgeting for innovation should be part of your credit union strategic planning
Finding new ways to improve business processes is a great way to boost profitability, but it also requires credit union leaders to step outside of their comfort zone, which is challenging if you’ve always [...]
4 reasons you should not facilitate your own strategic planning session
As employees embrace a new, flexible way of working, cyber security concerns continue to rise across the globe. Since the start of COVID-19, the FBI reported a 300% increase in cyber crime. According to the [...]
One factor that will make or break your credit union’s strategic planning
“That’s the best strategic planning event our credit union has ever been through.” I’m proud to hear that time and time again when I complete a strategic planning session with a new credit [...]
5 key habits for credit union marketing teams
There’s an old proverb that goes, “The person who chases two rabbits catches neither.” Have you ever felt this way when it comes to credit union marketing? From your marketing mix to your marketing [...]
How to ensure your credit union strategic planning finishes the RACE
Did your board and leadership team leave your credit union’s strategic planning session pumped for action last year, but now you’re left standing in front of your ridiculously large sticky notes of your [...]
Four simple steps to credit union marketing that works
Each day you see so much opportunity for your credit union to grow. You have some great ideas jotted down or floating around in your head, but you need a cohesive, logical strategic marketing plan [...]
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Express Credit Union finds its calling with ITIN loans
The Hispanic community is one of the largest minority groups in the U.S., and the fastest growing. Express Credit Union CEO Paul Baudin saw the growth happening around his $16 million, Seattle-based credit union. [...]
Leadership speaker McIntee talks perspective shift to gain control during Your Marketing Co. virtual event
Jumpstart your productivity with Leadership Development Group CEO Dennis McIntee’s innovative perspective on using obstacles as opportunities to grow during a virtual workshop, Leading Through Change, hosted by Your Marketing Co. “Dennis is such [...]
$113M Caro Federal Credit Union takes on Wells Fargo
Wells Fargo personal line of credit borrowers are ticked; the mega bank announced earlier this month that it was shutting down all personal lines of credit. Caro Federal Credit Union is capitalizing on Wells Fargo’[...]
Smaller credit unions act big with marketing expertise
How many small credit union leaders face this same problem? “We’ve been here since 1936, and still no one knew who we were or where we were,” Dori Harvel, CEO of the $23.6 [...]
Credit union welcomes more loans with YMC engagement
Welcome Federal Credit Union had been engaged with Your Marketing Co. since 2017 when CEO Stacey Mills visited YMC’s headquarters in Greenville, S.C. in 2019. While there, he noticed YMC’s Wall of [...]
Trust brought Maple FCU to Your Marketing Company
Maple Federal Credit Union CEO Pamela Stelly turned to Your Marketing Company because “we knew we needed to do a better job of showing who we really are. We’re like those fun cousins you [...]
Bridgeton Onized Credit Union signs with Your Marketing Co
Tamara Ciccioli, CEO at Bridgeton Onized Federal Credit Union, said she generally considers herself a creative person, but wearing so many hats as a small credit union CEO made it challenging to implement her ideas [...]
