You want to show off your financial products, but how you do so makes a big difference. All marketing copy is not created equal, and there’s more to it than just making sure you avoid pesky grammar issues and spelling mistakes. In particular, the copy on your credit union site has a big impact on your public perception. Your website is the face of your credit union. You need stellar copy there that reflects the true value your credit union has to offer.

What’s the best way to talk about the value you offer? In this post, we’ll discuss the difference between features, advantages, and benefits. First, we’ll break down what we mean by each of these terms. Then we’ll explain why benefits are superior than features and advantages when it comes to writing copy that converts.

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