Why your personal influence is far greater than you ever knew

Through a series of fascinating studies, Harvard-trained social scientists, Nicholas Christakis and James Fowler, have shown that human beings are profoundly influenced by the behavior of the people closest to them in their lives.

When we learn a colleague has voted, for example, we’re far more likely to vote ourselves.  When someone in our social circle quits smoking, eats too much in a restaurant, or is characteristically studious, we’re unconsciously persuaded to copy those same behaviors.

While the research proves something we may long ago have intuitively surmised – that we directly influence our friends and they influence us – Christakis and Fowler discovered that the true nature of that impact is far greater – and wider – than any of us may have imagined.

What you’re about to learn is groundbreaking information (not to mention incredibly interesting).  But it’s very possible that your behavior as a leader will be permanently and positively changed once you discover the full power of your own personal example.

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