Death and taxes may be life’s two guarantees, but credit union executives may want to tack on one more guarantee – a crisis.

With constant threats of breaches, cyberattacks, external and internal fraud schemes, natural disasters lawsuits, and whatever else that may go wrong, it’s a guarantee that sooner or later your credit union is going to face a crisis.

How you manage the communications of that crisis can make or break your valuable reputation, according to credit union executives and experts.

Trying to communicate a crisis on the fly is akin to floating a boat with holes; it will sink.

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