Planning for the guaranteed crisis can benefit credit unions
Death and taxes may be life’s two guarantees, but credit union executives may want to tack on one more guarantee – a crisis.
With constant threats of breaches, cyberattacks, external and internal fraud schemes, natural disasters lawsuits, and whatever else that may go wrong, it’s a guarantee that sooner or later your credit union is going to face a crisis.
How you manage the communications of that crisis can make or break your valuable reputation, according to credit union executives and experts.
Trying to communicate a crisis on the fly is akin to floating a boat with holes; it will sink.continue reading »