Podcast: CRMNEXT. The banking CRM. With James Gilbert

In 2008, we had 500 different B2B marketing technologies.

We’re now at 8,000.

Marketing leaders are trying to figure out which tech pieces work best for which activities and why it matters.

In the banking world, you need a core tech stack. Typically, that stack has several pillars. Your core tech system would be one of those.

 

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