PODCAST: Raising consideration of credit unions
Research-based Awareness Initiative makes credit unions a clear choice for consumers.
As a credit union branch manager in the 1990s, Chris Lorence found it frustrating how many members would have payroll deduction through the institution but keep their primary financial relationship elsewhere.
They simply didn’t consider the credit union for most loans, investments, and other services.
The same issue remains widespread today, he says. “As long as I’ve been in financial services, there has been the perception that credit unions weren’t for everyone. Consumers who aren’t members hear ‘credit union’ and think ‘car loan’ or ‘I could join one where I used to work.’”
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