PODCAST: The power of purpose-driven companies
‘Purpose-driven companies outperform their competitors.’
Purpose has great power in business, according to Jonathan Mildenhall, an internationally renowned thought leader in the worlds of business strategy and creative excellence.
“I’d like everybody to understand that purpose-driven companies outperform their competitors,” Mildenhall tells the CUNA News Podcast. “Especially for younger consumers, purpose isn’t an option, it’s an absolute mandate.”
Mildenhall is the co-founder/CEO of TwentyFirstCenturyBrand, a new marketing consulting firm that aims to enable innovative companies to realize transformational growth through excellence in marketing.
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