The CUInsight Trendline: April 17, 2025

Top 3 articles
Building loyalty in an era of rising fraud: 3 steps to reduce financial losses and retain members- Shanthi Shanmugam, Casap
AI revolutionizes loan approvals at Centris Federal Credit Union- Bill Lynch, Origence
Someday they won’t call you young anymore – Brian Lee, Landings Credit Union

CU Spotlight
Addition Financial Credit Union
Transforming the “Renovate to Educate” program to address critical needs in Central Florida schools.

Insights from Shanthi Shanmugam, CEO of Casap
Discusses automating fraud disputes using data

Marketing trends
Exploring what’s new and trending on LinkedIn for 2025.​

Influencers mentioned:

Lindsey Gamble – LinkedIn Profile

Dave Gerhardt – LinkedIn Profile

Wandia Chiuri – LinkedIn Profile​

Interview with Rob Goodwin, VP of Network Growth, Velera
Rob shares insights on network growth strategies and the evolving landscape of credit unions.​