Every year ESPN: The Magazine releases what it calls “The Body Issue,” where it profiles the physiques of athletes all over the sporting world. This year is no different, headlined by well-known athletes like Brittany Griner and Kevin Love, but also featuring relatively obscure athletes like skateboarder Leticia Bufoni and USA Track & Field hammer thrower Amanda Bingson.
Each athlete details how he or she maintains the physical tools of the trade to compete at the highest level in their respective sports, including a revealing look at the bodies that quite literally earn their paychecks.
But why would a business be keen to read this issue? What does a series of photographs and interviews with professional athletes have to do with running a business operation? There are plenty of reasons, actually, but here are three that will surprise you.continue reading »