The power of credit union brand storytelling

In the earliest days of civilization, before the advent of alphabets and written languages, stories important to a group of people (a family, tribe, etc.) were handed down by storytellers. These people, often held in the highest regard within their social groups, were directly responsible for saving, sharing and passing on the important history of their people.

This continued even with the coming of alphabets and the written word. Oral storytellers became historians that, with chisel and stone, papyrus and later paper and ink, collected, archived and shared important stories. And the trend continues in our digital age. When you think about it, many aspects of social media are simply storytelling that reside on digital platforms like Facebook, Twitter and YouTube.

The power of storytelling is alive and well. Is your credit union taking advantage of this art when it comes to sharing its own unique story? If not, you are missing out on a powerful marketing and branding tool.

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