PR Answers: Broaden your press release reach

Three ways to enhance your credit union's messages.

In public relations, the most notable and utilized tool in the kit is the press release. That being said, this multi-faceted tool can present both a challenge and opportunity for credit unions.

While a press release is a great way to keep current and potential members informed of your latest achievements and offerings, if done incorrectly it can become a needle lost in the haystack of news.

Here are three ways you can enhance your press release’s capabilities:

1) Let’s Start With the Headline

In a sea of press releases, the headline is what makes the waves. In every successful press release, the headline not only gives a Cliff’s notes version of the release, but also includes terms relevant to your industry and, more specifically, your credit union.

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