In public relations, the most notable and utilized tool in the kit is the press release. That being said, this multi-faceted tool can present both a challenge and opportunity for credit unions.
While a press release is a great way to keep current and potential members informed of your latest achievements and offerings, if done incorrectly it can become a needle lost in the haystack of news.
Here are three ways you can enhance your press release’s capabilities:
1) Let’s Start With the Headline
In a sea of press releases, the headline is what makes the waves. In every successful press release, the headline not only gives a Cliff’s notes version of the release, but also includes terms relevant to your industry and, more specifically, your credit union.continue reading »