PR Insight: 3 keys to creating super fans

How to attract, engage and retain members

Apple, Starbucks, Nike—what do these companies all have in common? For starters, they are at the top of their game in creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super fans can best be described as being completely loyal to a particular brand.

For instance, every time Apple announces the date for a presentation of new products, Apple enthusiasts immediately have the date and time of the launch marked on their calendars and are ready to drain their savings accounts to obtain the new slew of products. Similarly, Starbucks has started releasing special drinks like the Unicorn and Zombie Frappuccino; fans race to get one in their hands and post the perfect Starbucks selfie.

While credit unions are not releasing specialty drinks or a lineup of gadgets boasting the latest technology, most are familiar with the importance of member loyalty. One of the biggest driving factors for choosing a credit union over a bank is the member-centric experience credit unions provide. But in order to turn members into super fans, credit unions need to incorporate strategies that attract, engage and retain their members.


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