PR Insight: Community engagement is just the beginning
Local events are a great opportunity for credit unions to increase brand awareness while serving current and future members.
Many credit unions focus a significant part of their business model on community engagement. Being involved in local and community events gives credit unions the opportunity to further their brand recognition while actively engaging with existing and potential members—this can help establish, deepen and retain current member relationships while building new ones. However, as you continue to engage your community, it’s important to tackle each such engagement with a clear, integrated public relations and marketing strategy.
Your members are an integral part of your brand. Since they are already interacting with your CU to some degree, it’s important to develop a strategy focused on making the most of your investment before, during and after the event.
Humanize your brand
Shaping your brand can start with the photos you post on your website and share on social media, whether it’s through the credit union’s Facebook page, Instagram or Twitter. Community events offer opportunities to take real photos of your members and your staff’s interactions with them, humanizing your brand in a way stock photos cannot. People love photos, especially ones in which they are included. In fact, according to invesp, tweets with images receive 150% more retweets than those without, and 87% of a Facebook page’s engagement happens on a photo post. Capturing genuine pictures while engaging with the community is a sure way to increase engagement and make members aware of your efforts.
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