PR Insight: Making the most of industry tradeshows

Best practices for gaining the greatest value from these events.

As we head into colder weather, we can expect shorter days and a multitude of industry tradeshows. These tradeshows and events can be valuable tools for educational opportunities, networking with industry peers or potential partners, and the chance to meet with editors, reporters and analysts. To make the most of every tradeshow, credit union professionals should determine their objectives for each event.

If you are attending a tradeshow on behalf of your credit union with learning and development in mind, a little planning prior to attending can make the most of the event. Depending on your role, make note of which conference tracks or sessions will be most applicable to you and provide the biggest payoff in actionable takeaways.

Besides simply gathering new ideas to help perform a specific role, keep in mind sessions that may provide meaningful insights for your department or organization as a whole. If your credit union has openly discussed upcoming business objectives, such as rolling out a new product or reinventing operations in a department, it may be wise to sit in on a session or two related to those topics.


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