Heritage Trust’s Retirewell program joins with Cetera Financial Group

CHARLESTON, SC (June 17, 2019) — Heritage Trust’s Retirewell program has joined with Cetera Financial Group®, a leading network of independent broker-dealer firms supporting the delivery of professional financial advice, and moved its retirement platform to the Cetera Financial Institutions platform. Heritage Trust is a $640 million dollar institution that has been a part of the greater Charleston area since 1955. It serves around 45,000 members, over 400 Select Employer Groups and has 12 branch locations throughout Charleston, Dorchester, Colleton and Berkeley Counties. Cetera Financial Institutions is the Cetera firm specifically focused on serving the wealth management programs of banks and credit unions.

The Retirewell team includes four financial professionals who focus on financial planning, retirement, insurance and investment management services. The program supports over $64 million in client brokerage assets and continues on a growth track, potentially expanding into a CUSO over the next year. The alliance with Cetera Financial Institutions offers more service and support to the program.

LeAnn Rummel, President of Cetera Financial Institutions, said, “We are pleased to welcome Heritage Trust to the Cetera Financial Institutions platform. As a firm, we’re thoroughly committed to help the Retirewell team build and enhance their offering through a tailored plan designed for its institution-based needs. We look forward to continuing to work with them to provide a robust platform of quality investment solutions, along with our ecosystem of technology-driven tools and tailored practice management that will support their aspirations and fulfill their clients’ financial needs.”

Retirewell’s Program Manager and the credit union’s Chief Development Officer, Emily Reynolds stated, “Our mission is to help our clients achieve their long-term financial goals through a consistent investment plan, regardless of the stage in their life. In order to ensure we continue to help our clients grow, protect and disperse their assets in a way that is best suited to their needs, we are committed to expanding our offerings. In Cetera Financial Institutions, we found a great fit and are excited about the benefits our clients will receive via the technology and comprehensive solutions we can propose through Cetera.”

About Heritage Trust Credit Union

Heritage Trust Federal Credit Union is a $640 million dollar institution. The credit union provides a full range of banking, investment and insurance services to its customers through convenient and innovative channels in a friendly, reliable and trustworthy customer-focused manner

About Cetera Financial Group®

Cetera Financial Group (“Cetera”) is a leading network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker- dealer and registered investment adviser services, practice management support and innovative technology. For more information, visit

*”Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services (marketed as Cetera Financial Institutions), Cetera Financial Specialists, First Allied Securities and Summit Brokerage Services. All firms are members FINRA/SIPC.


Dustin Haynes
Public Relations Manager
Heritage Trust Federal Credit Union

More News