$294M WyHy FCU selects Cuery as their data analytics platform
LAKEWOOD, CO (May 27, 2021) — Collaborative Back Office & Tech CUSO Aux is thrilled to welcome Cheyenne, WY-based WyHy FCU as a client to their data analytics platform Cuery. Launched in June of 2020, Cuery has shaken up the data analytics industry with its small and mid-sized credit union pricing, shared services model, and scalable approach.
Distressed with the high barrier to entry and lack of affordable data analytics options for the majority of credit unions, Aux set out on a two-year research initiative to alleviate these barriers. Their efforts culminated in a comprehensive data analytics solution that is both affordable and scalable to credit union’s size while being comprehensive in its capabilities. Included in this revolutionary service are access to experienced data analysts, holistic reporting tools, dashboards and quick wins.
WyHy FCU, a mid-sized $294M credit union with two branches, was quick to see the value in Aux’s solution. Bill Willingham, CEO of WyHy FCU says, “Our credit union recognized that we had a lot of data which we were not able to leverage for our members’ advantage and for our own advantage to grow our business. As a medium-sized credit union, we just couldn’t afford most of the data analytics solutions that are available, nor do we have the luxury of hiring a team of data analysts to manage our data.”
“Why is it that a credit union has to hire a team to manage their data analytics program? Because that is how it has always been done? Most CU decision-makers don’t even know where to turn when it comes to data analytics. We had to do something, and we couldn’t have chosen a better credit union than WyHy as a partner,” says Doug Burke, President/CEO of Aux.
“Cuery was a solution for us that seemed a perfect fit. Now that we are several months into implementing Cuery, we have saved significant hours through automation, been able to monitor our transaction volumes, understand member segmentation, and know where our members live in relation to our branches,” explains Willingham. “Cuery will help us expand our membership across Wyoming by looking at census data in relation to our member data.”
“We are really excited about the upcoming releases where we’ll be able to drive 1-1 targeted marketing with our marketing efforts. I highly recommend the Cuery Data Analytics platform—it is easy to implement and work with, affordable, and it opens up data that has been unusable for too long!” says Willingham.
The Aux suite of collaborative back office services include full-service accounting and CFO-level services, full-service compliance (even marketing compliance!) and training, and turn-key data analytics. Learn more about Aux’s services and solutions at auxteam.com/solutions/.
About AUX
Aux, established in 1992, is a Credit Union Service Organization (CUSO) owned by 55 credit unions, and serves nearly 200 participating clients. We provide a variety of progressive back-office solutions that drive credit union success, like accounting, compliance and data analytics. We are leaders in credit union innovation, cooperation and research. We do the hard work for you. We are Aux Team proud. For more information on Aux, please visit us at auxteam.com or contact us at (720) 945-7235.
ABOUT WYHY FCU
WyHy Federal Credit Union was chartered in December 1953 for Wyoming Highway Department employees and their families. Their founding members believed in the Credit Union philosophy of “People Helping People” and to consider each member’s situation individually and provide prompt financial advice to help members manage their finances.
WyHy has branch locations in both Cheyenne and Casper, WY, as well as over 5,600 branch locations and nearly 30,000 surcharge-free ATMs nationwide with CO-OP Shared Branching. WyHy has continued to grow by opening their field of membership to anyone who lives, works, worships or attends school in their great State of Wyoming. Today, WyHy is over $294,000,000 in assets with more than 16,000 Members.
No matter what stage you may be in life, WyHy is here to be you and your family’s financial partner, guiding you along the road to a healthy financial wellbeing. Learn more at www.wyhy.org
