FORT WAYNE, IN (January 12, 2015) -- In an effort to grow auto loans and better serve their members, 3Rivers Federal Credit Union has selected the TrueCar car-buying auto research and purchasing system.
Designed to provide a transparent and “hassle-free” car buying experience, the service empowers members to build their own new car using customizing options, color, features, and even purchase incentives, as well as search for used vehicles. Moving beyond other online auto buying sites, the branded car-buying service provides members with a Savings Certificate that guarantees upfront pricing at over 9,000 certified dealers. Nationally, members typically save an average of $3,221 off MSRP on new cars and special discounts on used cars.
“Recognizing the importance of the positive member experience, we wanted to provide our members with an easy way to browse and choose their next vehicle using a channel they are already comfortable using, the Internet,” explains John Garner, Vice President of Lending at 3Rivers, the 68,000-member federal credit union headquartered in Fort Wayne, Indiana. Continued Garner, “While our members gain a superior car buying experience, we can grow booked loan volume and complement these loans with value-added ancillary products, thereby creating a true win/win scenario.
“Credit unions exist to serve their members, and we believe that the TrueCar car-buying service is a perfect example of this relationship,” begins Joseph Winn, President/CEO of GreenProfit Solutions, the partner agent firm for TrueCar through a unique agreement with Frost Financial. “The web is a natural first stop for members in their auto search, and this service allows the credit union to generate more interest and non-interest revenue. Plus, with the Guaranteed Savings Certificates, members reap the rewards of their relationship through convenience and their wallet.”
GreenProfit Solutions and its sister company, National CU Income Services, have been serving credit unions for over 30 years. Their current initiative, cuZOOM, harnesses a suite of solutions aimed exclusively at growing auto loan volume and profitability. For more information on their services, visit www.cuzoom.org or contact Joseph Winn at 800-358-2901 x42
Frost Financial Services has been serving the credit union industry since 1972. Best known for its proprietary VisualGAP solution, Frost, through its broker network, currently serves over 1,100 financial institution clients nationwide.
TrueCar, Inc. (NASDAQ: TRUE) is the negotiation-free car buying and selling platform. TrueCar enables a negotiation-free car buying experience by giving buyers transparent insight into what others actually paid (price confidence), upfront pricing information (price discovery), and access to a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is that buying a car is painful and buyers fear they are going to overpay or be surprised with hidden fees. TrueCar's transparent upfront pricing information makes the car buying process simple so there are no surprises and buyers never overpay. TrueCar's mission is to make car buying simple, fair and fun. Its national network of more than 8,000 TrueCar Certified Dealers, including both new car franchise dealers and non-franchise dealers, is committed to providing negotiation-free savings off MSRP and upfront pricing information for all car-buyers, including members of some of the country's largest membership and service organizations such as AARP, American Express, AAA, and USAA. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.
Since 1935, 3Rivers has led the way in providing value to those we serve – individuals, small businesses, and our communities of Northeast Indiana and Northwest Ohio. Over 68,000 members strong, 3Rivers grows meaningful relationships with our members through personalized and simple solutions. Being a progressive industry leader with a solid track record is a continuing result of our mission: Helping people understand money matters every day.