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4Front’s lending experience named “Best of the Best”

Credit union honored as offering one of 2018’stop loan processes

TRAVERSE CITY, MI (April 17, 2019) — MemberXP, a member experience measurement platform for high-performing credit unions, has designated 4Front Credit Union as one of 2019’s “best of the best” credit unions.

The recognition is earned by consistently providing exceptional levels of service throughout the year. Less than one in five of the leading credit unions that utilize MemberXP’s service evaluation platform receive the award, which is independently granted by MemberXP based on specific criteria including member service and ease of use. In this circumstance, 4Front received elevated ratings for the ease and convenience of its lending process. The institution also scored exceedingly high when survey recipients were asked how likely they were to recommend 4Front to others.

MemberXP serves approximately 100 of North America’s high-performing, member-focused credit unions and allows credit union members to provide immediate feedback on the services they receive. MemberXP uses independently administered surveys to gauge the overall member experience across multiple channels and service opportunities such as getting a loan or opening a new account.

“Obtaining financing can be an overwhelming experience filled with uncertainty and stress,” said 4Front Credit Union CEO, David Leusink. “At 4Front, we take great pride in simplifying the process so our members can focus on the exhilaration of driving their new car or the delight of walking into their dream home.We are committed to providing a borrowing experience that is as outstanding as the loan itself.”


About 4Front Credit Union

Celebrating over 70 years in Michigan, 4Front Credit Union serves over 100,000 members, with assets of over $1.2 billion and 20 locations. As a not-for-profit cooperative, 4Front prides itself on making banking smart and simple for its members, wherever they are on their financial journey. Membership eligibility is open to anyone who lives, works, attends school, or worships in Michigan. Visit www.4frontcu.com

Contacts

Media Contact:
Meghan Morelli
231.932.5252 | mmorelli@4frontcu.com

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