DALLAS, TX (June 1, 2021) — Dozens of credit unions are recognizing the value of highly targeted marketing through Ser Tech’s Fetch Marketing campaigns for their auto, mortgage, credit card and home equity loan growth. Long-term and brand-new clients, 61 this year so far, are looking to Ser Tech’s credit data-based targeted marketing platform.
From Vermont to Texas to California, Ser Tech’s client credit unions are leveraging the sophisticated database to streamline their marketing efforts. Given the record-loan mortgage interest rates and increased work-from-home opportunities, members and potential members are looking for options to either move or refinance, if they haven’t already. Home equities are also popular right now as consumers are starting summer repairs and upgrades.
“Right now is the perfect time to get the word out about how your credit union can help members save money and improve their financial stability,” Ser Tech CEO Shana Richardson said. “Regardless of the type of loans your credit union is seeking, we can help you reach members and potential members with as little or as much input as your team wants to provide. Ser Tech’s customizable and effective campaign platform can get you there.”
Fetch Marketing, Ser Tech’s flagship product since Richardson started the company with her partner Chairman Mike Covert more than 25 years ago, offers several options for credit unions to efficiently hone-in on potential borrowers who are eligible for your credit unions’ loans based on your underwriting criteria. Triggers can narrow your target audience down even further by identifying members who are already in the market for a loan and ensuring your message gets in front of them while they are in the consideration stage. Finally, if your credit union has missed out on some loan opportunities, woo members back with an auto loan recapture or mortgage refinance campaign.
“Our new EverScreen program has also been popular this spring,” Ser Tech Growth Marketing Manager Chris McCullough observed. “Credit unions are finding the low subscription fee to prescreen all their members each month, along with the reporting on the potential opportunities they maybe be missing, very valuable.”
Chris McCullough
Shana Richardson
Ser Tech is a financial technology services company that leverages credit data to help clients target consumers to generate new loans, provide FICO® Scores and credit education for consumers, and identify, measure and manage portfolio risk and opportunity through comprehensive loan management. Ser Tech is headquartered in Dallas, serving more than 3,000 credit unions since 1994.
Media Contact
Sarah Snell Cooke
443.472.6276 | sarah@cookeconsultingsolutions.com
