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A new, cost-effective service level enables more credit unions to provide real estate tools with cash incentives to members

SCOTTSDALE, AZ (August 13, 2019) — CU Realty Services, the largest real estate credit union services organization (CUSO) in the United States, now offers a streamlined version of HomeAdvantage®—its turnkey real estate marketing platform—to credit unions with smaller member bases under 40,000.

HomeAdvantage helps credit unions build stronger member relationships by delivering a one-stop, home-buying and selling experience. The platform features an online real estate search portal where members can access active MLS listings, neighborhood research tools and a network of local, reputable real estate agents. When members use one of those agents to close on a property, they qualify to earn Cash Rewards equaling 20 percent of the agent’s commission. The average member saves more than $1,500 per transaction.

Until now, HomeAdvantage has been implemented primarily by larger credit unions focused on using the platform as a strategy to attract, nurture and close mortgage leads. This new service level is ideal for smaller credit unions seeking to add time- and cost-saving benefits to members interested in buying and selling homes in their communities. It offers a simple plug-and-play implementation to get the basic tools of HomeAdvantage up and running quickly.

“We’re very excited to now be a value-added partner to credit unions of all sizes,” says Tina Powers, chief operating officer for CU Realty Services. “This new service offering means that more credit unions than ever can help members save money on one of the most expensive transactions in their lives.”

The first credit unions to take advantage of this new offering are:

Cascade Federal Credit Union (Kent, Washington): 9,200 members, $303M in assets
Education First Credit Union (Columbus, Ohio): 13,100 members, $113M in assets
Freedom Federal Credit Union (Bel Air, Maryland): 32,000 members, $306M in assets
Kane County Teachers Credit Union (Elgin, Illinois): 21,100 members, $257M in assets.


About HomeAdvantage

HomeAdvantage provides real estate services that help lenders build their purchase mortgage business while saving borrowers money in the form of HomeAdvantage Cash Rewards when they close on a home. The company’s end-to-end real estate program is currently used by more than 100 credit unions and lending partners across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 1,300 real estate agents in the 48-state network and save money when they close on a home. Visit www.homeadvantage.com to learn more.

Contacts

Rachel Brown
rbrown@synergy-pr.com
314-266-7035

 

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