Fusion of mobile banking and PFM brings the mobile banking tipping point closer
BRAINTREE, MA (April 26, 2013) —
Access Softek, Inc. and Geezeo, two proven technology innovators, today announced their partnership. Integrating Access Softek’s mobile banking with Geezeo’s personal finance manager (PFM) launches the next generation of mobile banking.
As a result of this partnership, users will have a single mobile product that combines complete day-today financial operations with planning and goal management. Access Softek’s Mobile Finance Manager offers extensive functionality including true real-time deposit capture, bill pay, P2P transfers, and more. Incorporating Geezeo PFM capabilities like account aggregation, auto-categorization, and spending alerts gives users unprecedented personal finance power while on the go.
Integration between PFM and mobile banking moves the industry closer to the “mobile banking tipping point,” where mobile banking becomes more valuable than online banking. Like all technological tipping points, its winners will be those who move quickly to take advantage of the explosion of new opportunities. Community banks and credit unions can turn risk into advantage by choosing the right partners to contend against the largest banks as well as competition from fast moving, high-tech startups.
“When you can manage your budget in real time as you spend money instead of updating it belatedly at home, your results are more complete and accurate,” said Access Softek CEO Chris Doner. “We expect more people will use PFM when it’s mobile.”
Geezeo’s CMO Bryan Clagett added “We’re excited that when development is complete, Geezeo’s PFM tools will be available to Access Softek’s 300-plus clients and the more than two million users they serve.”
About Access Softek Access Softek provides innovative mobile banking products with secure, rich functionality to customers of banks, credit unions, brokerage firms, and others. Since 1986 they have developed both custom and turnkey mobile solutions out of their Berkeley, California headquarters. For more information about Access Softek visit accesssoftek.com/mobile.
Geezeo is a financial technology firm that enhances the digital banking experience via its white label consumer and business digital financial management solutions. More than 400 financial institutions leverage Geezeo’s integrated suite of online financial management tools. Geezeo platform solutions are thoughtfully integrated within a financial institution’s online banking platform, empowering consumers and businesses to gain more financial control, better manage daily and long-term finances and reduce overall banking friction. To help financial institutions drive the digital shift, Geezeo incorporates the Engagement Banking Marketing Platform which provides relevant, data-driven content facilitating interaction between the FI and the online user. Geezeo further supports this via the comprehensive services of their digital marketing arm, Geezeo Interactive.