To help young members take charge of their finances, Addition Financial has launched a TikTok account. As short-form videos gain traction among Generation Z, Addition Financial has become one of the first credit unions to incorporate financial education into its TikTok content.
“At Addition Financial, our priority is to help our members to make informed financial decisions that help them achieve their goals,” said Cristina Lehman, Marketing Manager at Addition Financial. “Through these short, digestible videos, we can educate the next generation by debunking money myths and sharing practical tips while injecting a little fun along the way.”
TikTok has become a go-to resource for Generation Z, many of whom are around high school and college-aged and working toward financial independence from their parents. Addition Financial’s video topics focus on credit, budgeting, renting your first apartment, demystifying banking jargon and more. The videos offer important financial advice, positioned in a relatable way to educate Gen Z and Millennial audiences.
TikTok users can learn more and follow along by visiting tiktok.com/@additionfinancial