AFFCU names new Vice President of Marketing
SAN ANTONIO, TX (July 25, 2023) — Air Force Federal Credit Union (AFFCU) is pleased to announce the appointment of Gabrielle Winchester as its Vice President of Marketing.
After a nationwide search, the AFFCU Leadership Team selected the Miami, FL native to lead the organization’s marketing, communication, branding, and community engagement efforts. Winchester is a seasoned marketing professional with a proven track record of driving strategic marketing initiatives and building successful brands. She began her role at AFFCU in early July 2023.
“I am beyond ecstatic to welcome Gabrielle to the team,” said Ryan Ross, CEO. “Her wealth of experience and creative mindset will serve to tell the story of AFFCU and connect us back to the community we serve.”
With an extensive background in marketing, Winchester is an accomplished leader who brings 12 years of experience in diverse industries, from hospitality to consumer goods. Having held key roles at prominent companies, Gabrielle has consistently demonstrated an unwavering commitment to creativity, thoughtfulness, and the ability to connect with audiences on a profound level.
Gabrielle holds a Bachelor of Arts (B.A.) in Sociology & Communications from Florida International University and is completing her MBA from Nova Southeastern University. She has extensive experience in the consumer package goods industry where she managed the revenue growth, product launches and branding efforts of well-known regional and nationwide brands including Romeo Y Julieta premium cigars, Rip It Energy Fuel and LaCroix. Additionally, she spent time in marketing roles at the Miami New Times and Newport Beachside Hotel & Resort.
“I am thrilled to join AFFCU and lead its marketing team towards success,” said Winchester. “In this new role, I look forward to leveraging AFFCU’s unique strengths, fostering a culture of innovation and building meaningful connections and experiences with our members and our community. Together, we will elevate AFFCU to new heights.”
Gabrielle Winchester,
Vice President of Marketing
About Air Force Federal Credit Union (AFFCU)
Established in 1952 by 10 airmen on JBSA-Lackland, AFFCU has grown to serve the diverse needs of almost 55,000 members with a full array of financial services, seven financial center locations, and the strength of more than $670 million in assets. As a member-owned and not-for-profit organization based in San Antonio, AFFCU is passionate about assisting the communities it serves through volunteer work, scholarships, and sponsorships. AFFCU is federally insured by NCUA and an equal opportunity lender. For more information about AFFCU, visit goaffcu.com.
