Affinion Benefits Group Adds More Than 50 Credit Union Clients in 2012
WASHINGTON, DC – Affinion Benefits Group (ABG), a NAFCU Services Preferred Partner, added nearly one new credit union client each week in 2012, continuing its strong growth trend from 2011, and the appeal of their solutions for driving credit union revenue growth and enhancing member services. This rapid pace of growth has accelerated into 2013, with twelve new credit union clients already added to the roster.
“Many of these credit unions were attracted to the proven methodology that ABG has refined over the past 40 years,” said Wayne Conte, executive vice president of Affinion. “A key indicator of an insurance block’s performance is Premium Per Total Membership (PPTM). By this metric, ABG’s performance is roughly double the average of a competitors in the market. When engaging a credit union that’s been working with another third party administrator, we typically see double or triple the PPTM within 90 days, while increasing the size of the insurance block.”
“For example, for a credit union with $5 billion in assets, ABG increased the size of the block six-fold, from around $300,000 to $1.8 million in two years,” continued Conte. “For another credit union with just under $1 billion in assets, ABG quadrupled the size of the block in less than a year from around $100,000 to more than $400,000.”
“The difficult economic climate today has forced members to look for cost effective programs from their credit union,” said David Frankil, president of NAFCU Services. “Affinion Benefits Group has clearly identified a credit union need and an effective way to meet that need with valuable peace-of-mind solutions that generate significant revenue, but don’t dramatically impact members’ total spending.”
For more information, visit www.nafcu.org/affinion.
About Affinion Benefits Group
As a global leader with almost 40 years of experience, Affinion Group enhances the value of its partners’ customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,740 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 4,300 employees and has marketing capabilities in 19 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI Level 1 compliant and Cybertrust certified. For more information, visit www.affinion.com.
About NAFCU Services
NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers more than 30 Preferred Partner programs to the credit union community, maintains the credit union locator website www.CULookup.com, and provides free financial calculators to NAFCU members. For more information about NAFCU Services Corporation, visit www.nafcu.org/nafcuservices.