Affinity Plus Federal Credit Union saves members $1 million in 13 days through data analysis & outreach

Data analysis key in knowing, serving members better

ST PAUL, MN (December 7, 2015) — Over the course of the past year, Affinity Plus Federal Credit Union has made significant investments in technology and resources that has allowed the credit union to enhance member service through data analysis. And in December, this investment paid off in the form of $1 million in savings to members.

As Affinity Plus continues to develop a deeper understanding of members’ needs, a team of employees has been working to proactively identify and reach out to members to inform them of various opportunities to save money. Through a proactive look at the current status of members’ mortgages, data analysts were able to identify 1,400 members who would benefit financially by refinancing into a short-term mortgage with Affinity Plus in today’s rate environment.

On average, this group of members could save more than $11,000 per loan with minimal-to-no increase in monthly payment amount – and some even saw a decline in monthly payments. Affinity Plus Mortgage Loan Officers began contacting members Nov. 18, and member savings surpassed the $1 million mark on Dec. 4 – after just 13 days of proactive outreach.

“By simply having their banking relationship with us, our members can trust that we have their best interest in mind,” said Affinity Plus President/CEO Dave Larson. “As we continue to develop a clearer picture of our members’ financial needs, I am extremely excited about the many opportunities we have to help even more individuals and families through this approach.”

Also in December, employees have begun reaching out to another 1,000 members who are eligible for Home Affordable Refinance Program (HARP) loans, a refinancing option that can provide lower rates and result in significant member savings.

“We know how life is – our members are busy and their finances are often times last on the list when considering how they want to spend their time,” said Stephen Geyen, Affinity Plus Vice President of Business Intelligence. “By anticipating members’ needs and reaching out to them directly, we make it quick and easy for members to save money and make smarter financial choices.

“We have the opportunity to do the unexpected by helping out members who may not even know these options exist,” Geyen added.

Proactive member outreach is at the forefront of Affinity Plus’ strategic initiatives in the coming year, as analysts identify more opportunities to help members.

About Affinity Plus Federal Credit Union

Based in St. Paul, Minn., Affinity Plus Federal Credit Union is a not-for-profit, financial cooperative that puts people first above profits. Members of Affinity Plus receive maximum value through competitive rates, minimal fees, and unique, member-centric products and programs. Established in 1930, Affinity Plus has 30 branches located throughout Minnesota and is owned by over 250,000 members. Affinity Plus has more than $4 billion in assets. Additional information is available at or by calling (800) 322-7228.


Danielle Johnson
Content & Public Relations Specialist | Affinity Plus Federal Credit Union
175 West Lafayette Frontage Road | St. Paul, MN 55107
Ph: (651) 312-9975 | Mobile: (507) 398-8966

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