Allegacy Federal Credit Union was named one of the Credit Union National Association (CUNA) Marketing & Business Development Council’s 2023 Diamond Award Winners in Websites. The credit union was awarded this industry honor for its recent website redesign in collaboration with PixelSpoke.
The Diamond Awards honor credit unions in 35 categories, ranging from direct mail to website marketing to social media. Judges evaluated entries based on various phases of planning, editing, execution, and results. This year’s Diamond Awards competition received 1,246 entries.
“As a trusted partner with expertise in the latest online capabilities, PixelSpoke’s understanding of Allegacy’s brand and commitment to member service made them our partner of choice,” said Allegacy’s Digital Program Manager Colleen King. “After actively seeking input from new and repeat site visitors, it was fulfilling to develop solutions and opportunities to better serve our members.”
King led various aspects of the project and, along with the help of marketing specialists, managed the editing, review, and loading of more than 300 pages within the website.
Allegacy’s Assistant Vice President of Marketing Suzie Burrow said, “This project truly was a collaborative team effort and we were thrilled to see a significant increase in website traffic soon after launching.” In the six weeks after the launch, clicks to the "Join" page increased 44.8 percent, pages per session increased 87.6 percent, and the bounce rate decreased 84.9 percent.
“We are incredibly proud of our Marketing team for receiving this award that recognizes all their remarkable talents and hard work on our website redesign,” said Allegacy President and CEO Cathy Pace. “With our new design, members are empowered to explore various paths to their goals by using our interactive tools.”
