Altana and BloomCU launch new credit union website built to make finances more engaging

COTTONWOOD HEIGHTS, UT (January 10, 2020) — Altana Federal Credit Union has opened its digital doors to a brand-new website experience. The site, built with the experience and creativity of BloomCU’s award-winning team, makes finances a bit more engaging with straightforward navigation and a gorgeous design. Members can look forward to more accessible, easy to understand financial services, right on their computers and phones.

Altana knows that when banking is simple and beautiful, people feel less stress about money and are empowered to make confident financial decisions. Taking that idea to BloomCU, the two companies were able to develop a website that extends that simplicity and beauty to the online space. Altana has always been committed to helping people understand the financial moves that are available to them. Their new website is the next iteration of that idea.

Derik Krauss, Cofounder of BloomCU, said that Altana’s energy was immediately visible when the groups began working together. “You could just tell that they wanted the new site to have a lot of personality. That kind of energy makes it easy to develop a great user experience. We’re excited about how engaging the finished site turned out.”

Altana wanted the website to have a conversational vibe, responding to users and anticipating their needs and questions the way that a person can do during a face-to-face interaction. BloomCU focused on painting that kind of intuitive experience on every single web page. The site has a bright, conversational tone. Broad colors and vivid images make it easy to navigate, even on a mobile device.

Continually innovating the ways that they help members, Altana partnered with BloomCU to bring to life a new chatbot that can help visitors tackle many different banking needs. The chatbot can facilitate conversations with site visitors and help connect them to a variety of information and resources. It has a spirited, helpful tone that truly epitomizes the user-friendly experience of the new site.

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About Altana Federal Credit Union

Altana Federal Credit Union grew up in the energy of a cooperative Montana spirit. It was started by a group of refinery workers in 1949, running services out of an empty railcar. They gave their very first loan to a family to purchase a sewing machine. Since then, Altana has grown to seven locations across Montana (no railcars). They remain committed to offering local financial services that allow people to flourish.


Derik Krauss
(844) 334-3837 |

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