Altura Credit Union-Decorated Tree Raises Funds for Pediatrics Unit at Riverside County Regional Medical Center

Contact:  Carol Kramer, 818.352.0278


(Riverside, Calif.)  Jan. 10, 2012 – Altura Credit Union helped raise funds for the Pediatrics Unit at Riverside County Regional Medical Center (RCRMC) again this year by decorating a Christmas Tree that was “sold” as part of the 22nd annual “Festival of Trees.”  

 The Festival of Trees is a key fundraising event for RCRMC, each year raising about $500,000.  The five-day event is held at the Riverside Convention Center and attracts more than 25,000 people to see the 50 uniquely decorated trees.

 The beautifully adorned trees are then purchased by local businesses and organizations to decorate their locations during the holidays, with the money going to support RCRMS.  Altura’s tree was purchased by Skanska Riverside, a top constructor of roadways and bridges.

 Tina Covington, Altura vice president of Sales and Business Development, and Cindy Thomas, assistant vice president, Operations, were instrumental in creating the tree’s theme this year. Altura’s branch managers all participated in decorating the tree, sometimes with assistance from friends and family members.

 In addition to decorating and sponsoring a Christmas Tree, Altura also sponsored trees from 35 schools for the “Elves Forest.”  The trees in this display are decorated by local schools, with all the ornaments made by the children. Altura’s support of the Elves Forest was coordinated by Trisha Rudd, business development officer, and Irene Simone, branch manager.

 As the largest locally owned and operated credit union in the Inland Empire, Altura is open to anyone who lives, works, attends school or worships in Riverside and San Diego counties, as well as selected cities in Orange and San Bernardino counties. Altura Credit Union,, has been recognized with the California Award for Performance Excellence (CAPE), the state’s equivalent of the Malcolm Baldrige National Quality Award. Today, Altura Credit Union serves more than 100,000 members and has $679.4 million in total assets.  For more information on Altura, visit our website,, or call 1-888-883-7228.

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