RIVERSIDE, CA (July 9, 2014) -- Altura Credit Union today announced a new, four-year exclusive partnership with Highlanders Sports Properties of Learfield Sports, the multimedia rights partner of the University of California, Riverside (UCR) and Highlander Athletics.
As the Official Credit Union Partner of UC Riverside Athletics, Altura Credit Union will have an unprecedented presence on the UCR campus inclusive of Highlander Spirit Debit Cards, in-game promotions and venue branding, and the SRC Arena ATM. In addition, Altura will sponsorFinancial Literacy and Life Skills Education for the UC Riverside Student Body.
“Altura Credit Union is excited about this new partnership,” said Mark Hawkins, Altura CEO. “We have strong ties with UCR and to the educational community throughout Riverside County. This partnership strengthens our bond with UCR and creates new way to reach out to UCR’s students. Working together, we can help them build the financial skills they will need to help them better manage their financial lives, now and in the future,” Hawkins added.
“The UC Riverside Highlanders are thrilled to be able to continue our affiliation with AlturaCredit Union,” said Jim Wooldridge, UCR athletic director, about the partnership. “We are fortunate to have such a vested partner in not only the UCR Athletic Program and our Student-Athletes, but to the entire student body through Altura Credit Union’s involvement in financial literacy programs, on-campus ATM machine and student and affiliate centric banking services.”
UCR is one of 10 general campuses in the University of California system. Its sports teams play in the Big West Conference of the National Collegiate Athletic Association (NCAA) Division I, and are named the Highlanders because of the high altitude of the campus in the foothills of Box Springs Mountain. More than 21,000 students are enrolled in the suburban campus.
Altura is the largest credit union headquartered in Riverside County, and it has been serving the community since 1957, making it a logical choice for this partnership, Hawkins added. Altura offers a full range of financial products and services, including youth and teen accounts, services for couples just starting out, people starting over and those ready to retire.
Altura is a not-for-profit financial cooperative that is owned by its members. Anyone who lives, works, attends school or worships in Riverside County and select cities in San Bernardino and Orangecounties can join Altura Credit Union. Members can take advantage of Altura’s wide range of products and services to make managing their finances simpler. Among these are nine local branches, 35 local ATMs, plus 5,000 shared branches and 30,000 free CO-OP Network ATMs nationwide.
Highlanders Sports Properties and UC Riverside Athletics is thrilled to have such a committed and vested partner within the Riverside community and look forward to many years of prolonged success.
Altura is very proud of its 57 years of service toMembers in the Inland Empire. Altura is a past-recipient of the California Award for Performance Excellence (CAPE), the state’s equivalent of the Malcolm Baldrige National Quality Award. Today, Altura Credit Union has 85,500 Members and nearly $731 million in total assets. For more information on Altura, visit our website, www.alturacu.com, or call 1-888-883-7228.
Carol Kramer for Altura Credit Union
818-352-0278
Cell: 818-497-5123
Kramerco@ca.rr.com