Altura Credit Union Sets Up Japan Relief Fund

Contact:  Carol Kramer, 818.352.0278

(Riverside, Calif.) March 17, 2011 – Altura Credit Union has set up a Japan Relief Fund and is urging its 106,500 Members to donate $1.  “The images of the tragedy in Japan are stunning. We want to do what we can to help,” said Altura CEO Mark Hawkins.  “Yet we understand that people in the Inland Empire have their own financial struggles.  So we are asking that each of our Members contribute just $1.  By pooling our donations, we can make a real difference.”
Riverside has a special connection to this natural disaster.  Riverside and Sendai, one of the hardest hit cities in Japan, have been sister cities since 1957, one of the oldest continuous sister city relationships in the U.S.  
Altura Members can call Altura Member Services, 1-888-883-7228, to make their donation by phone into the special Altura Credit Union/American Red Cross Japan Relief Fund.
In addition, Altura Members and individuals from the community can make donations at any of Altura’s branch locations in Riverside County where collection baskets will be set up.  Donations can also be sent by mail to Altura’s headquarters, 2847 Campus Parkway, Riverside, 92507, ATTN:  Japan Relief Fund.
More information on Altura’s American Red Cross Japan Relief Fund can be found on Altura’s website:  
Donations will be collected for one month, and then 100% of the money collected will be donated to the American Red Cross.  Following the Haiti earthquake in 2010, Altura members donated $42,000.
The City of Riverside also has set up a Sendai Relief Fund, which is accepting donations at City Hall and on the city’s website,
As the largest locally owned and operated credit union in the Inland Empire, Altura is open to anyone who lives, works, attends school or worships in Riverside and San Diego counties, as well as selected cities in Orange and San Bernardino counties. Altura Credit Union,, has been recognized with the California Award for Performance Excellence (CAPE), the state’s equivalent of the Malcolm Baldrige National Quality Award. Today, Altura Credit Union serves more than 106,500 members and has $726.8 million in total assets.

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