America First Credit Union donates $50,000 to charities through “40 for 40” social media campaign
RENO, NEV (February 26, 2016) — Showcasing its commitment to the communities it serves, America First Credit Union donated $10,000 to four charities through a 40 for 40 campaign, held on its Facebook page. In a unique social media driven campaign to leverage engagement across the charities’ Facebook pages and give back to these organizations who give all year long, America First gave an additional $10,000 to the one charity that garnered the most likes. Launched on Giving Tuesday, the contest ran through the month of December 2015. Four charities were identified throughout Utah and Southern Nevada. The public was invited to cast a vote for the charity that should receive the additional $10,000.
The winning charity was Switchpoint Community Resource Center, an organization dedicated to providing services to create independence for homeless individuals. The three other charities – Family Counseling Center, Primary Children’s Hospital and Sunrise Children’s Foundation – received $10,000 each, for a total of $50,000 donated.
Monies for the 40 for 40 campaign come from members through the America First Credit Union Charitable Foundation. The foundation supports charitable organizations that provide job assistance, training, education, transportation and housing as well as meals, clothing and medical attention to those in need.
With a long-standing history and more than 76 years servicing members, America First has become one of the largest, most stable and most progressive credit unions in the country, and has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 114 branches, and is the 12th largest credit union in assets in the United States with over $7.2 billion, and the seventh largest credit union in membership in America with more than 748,000 members.
For more information, visit www.americafirst.com, America First Credit Union on Facebook, Twitter, @AmericaFirst on Instagram and Pinterest.
About America First Credit Union
Proudly celebrating 82 years of servicing members and a long-standing history, America First Credit Union has become one of the largest, most stable and most progressive credit unions in the country, and has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 119 locations, and is the eighth largest credit union in assets in the United States with over $16 billion, and the fifth largest credit union in membership in America with more than 1.2 million members.