American Eagle Financial Credit Union joins the Rate Reset network

Connecticut Credit Union the First to Offer Rate Reset’s LoanGEN™ Product in the Northeast United States

Rate Reset, the provider of Loan Reset, Acquisition and Retention Software for Mortgages and Auto Loans, today announced that American Eagle Financial Credit Union is the latest credit union to join the network of credit unions offering its Rate Reset product. American Eagle Financial Credit Union, headquartered in East Hartford, Connecticut, is the largest community credit union in Connecticut, with over 105,000 members and $1.4 billion dollars in assets.

LoanGEN is a web‐based automated loan generation tool that allows credit unions to acquire existing auto loans from other financial institutions. The opportunity for the credit union is to generate new auto leads with a powerful tool designed to increase the credit union’s loan portfolio. For credit union members, the partnership provides a simple and convenient way to shop, switch, and save money on their auto loans, online or mobile.

“We are committed to serving our members’ financial needs and have a history of providing them with a comprehensive array of products and services,” said Dean Marchessault, president and CEO of American Eagle Financial Credit Union. “Rate Reset’s LoanGEN is consistent with our long held philosophy.”

“We are pleased to partner with American Eagle and to provide an easy way for its members to save money on their auto loans,” said Keith Kelly, co-founder and CEO of Rate Reset. “We are especially pleased to expand our products into the Northeast and provide them to an ever-growing number of partners throughout the country.”


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