AmeriCU Credit Union Recipient of 2012 Hillman Award
Bonnie Sklar, Public Relations Coordinator
(800) 342-9835, ext. 8130, cell: (518) 944-0831
(Albany, NY) – AmeriCU Credit Union recently received the 2012 Ralph W. Hillman Marketing Award from Universal Sharing Network, Inc. (UsNet).
The award recognizes a participating UsNet credit union for exemplifying the spirit and enthusiasm consistently exhibited by the late Hillman in his support and marketing of credit union’s shared branching network.
In 2011, AmeriCU Credit Union introduced a revised mobile application for the iPhone and Android, which integrates with smart phone GPS to locate the CU Service Center within the closest proximity. In addition to the application AmeriCU produced newsletter articles, and launched a campaign through social media avenues to promote the service. AmeriCU Credit Union attributes a large amount of the organization’s success to employee education.
“We are very proud to present the 2012 Ralph W. Hillman Marketing Award to AmeriCU Credit Union,” stated Marc Inger, COO of UsNet. They have worked consistently throughout the year to increase the awareness of shared branching amongst their members and peer credit unions. Their efforts have resulted in impressive levels of both member acceptance and network usage, and we are very pleased to recognize them.”
Hillman served on the board of UsNet for five years and was chairman for nearly two years (2001-2003) before his death. During his board tenure, he tirelessly dedicated himself to promoting and strengthening the network. It was and is that continued dedication and commitment that makes the network successful for credit unions and members alike.
UsNet (Universal Sharing Network) has provided credit unions with a gateway to the national shared branching network since 1993. They are partnered with the largest network provider, CO-OP Shared Branching, which offers participating credit unions and their members access to more than 4,000 CU Service Centers both nationally and internationally. For more information about UsNet, visit www.universalsharing.com.