Anne Legg joins Nook as Strategic Advisor

WAYZATA, MN (May 16, 2024)Nook, a Credit Union Service Organization (CUSO) and pioneer of niche experiences, proudly welcomes Anne Legg, an award-winning, internationally recognized credit union industry leader, as its newest Strategic Advisor. With her background as an industry expert and member-centric data strategist, Legg brings a unique perspective and is highly equipped to offer strategic solutions to Nook.

Legg will work closely with Nook’s executive team in this role to facilitate new growth opportunities and overcome marketing obstacles. Her guidance will utilize her experience as a member-centric data strategist to help Nook/ navigate the evolving financial landscape and capitalize on new opportunities for success.

“We are incredibly excited to welcome Anne to Nook’s advisory board,” said Austin Wentzlaff, Co-Founder & CEO of Nook. “Her distinguished career in the credit union industry assures us that she will be an indispensable asset to Nook’s ongoing niche banking strategies.”

Aside from her position at Nook, Legg is the founder and CEO of THRIVE Strategic Services. She has guided over 600 credit union leaders on a mission to simplify their data transformation, identify new revenue sources, lessen member friction, and increase talent productivity to truly change member lives. Legg is also an author, educator, and marketplace presenter with an MBA thesis on the credit union business model and two internationally published whitepapers on credit union business strategy. She is the author of Big Data/Big Climb: A credit union playbook for leveraging data and talent to achieve revolutionary member relationships. Recently added to America’s Credit Union Museum’s Ensweiler Research Library.

“I’m thrilled to join Nook as a Strategic Advisor,” expressed Anne Legg. From my firsthand experience working with credit union leaders and researching methods for leveraging data and talent to achieve revolutionary member relationships, I’m eager to contribute to Nook’s mission of bringing relationship-based banking back to credit unions.”

Nook is confident that Legg–accredited as “A Woman to Watch” by the Credit Union Times–will serve a vital purpose as the company continues to expand its ecosystem of credit union owners, partners, and collaborators to empower financial institutions to build trust and enhance engagement among members.

About Nook

Nook is a Credit Union Service Organization (CUSO) offering a first-of-its-kind platform designed to empower credit unions to provide niche experiences to their members without the need for a new brand, website, or technology stack. Nook’s Niche Experience Platform leverages a niche, lifestyle content approach to build focused communities around core member groups, building deep trust and loyalty. Incorporating lifestyle topics alongside financial content allows Nook to offer a fresh perspective, encouraging more frequent member engagement and enabling credit unions to “sell without selling” by allowing members to envision the practicality, relevance, and positive impact that credit union solutions have on their lives. 


Austin Wentzlaff
Co-Founder & CEO
(612) 460-8911

More News