Announcing Marketing and Communication Awards
BISMARCK, ND (October 30, 2020) — Each year, the Dakota Credit Union Association (DakCU) recognizes our member credit unions for their outstanding efforts in marketing and communications. The Marketing and Communication Award recognizes a marketing communications piece or project that was used over the past year and proved to be a successful investment. One award is presented for each asset category and entries may include radio, TV, print, online advertising, social media campaigns, websites, newsletters, or a specific marketing plan.
Congratulations to this year’s winners who were recognized during the Awards Banquet held during the association’s annual Summit earlier this month in Sioux Falls, South Dakota.
$26M to $125M in Assets – Sioux Empire Federal Credit Union, Sioux Falls, SD for their “March Bracket Breaker” loan promotion. The comprehensive goal of this campaign was to increase auto loans during the 2019 March Madness Basketball Tournament, more directly the area Summit League Basketball Tournament. The rate structures for the promotion depended on the outcome of local teams winning to secure a lower rate. The plan was so successful that the promotion soared past the original goals. By creatively tying credit union products with community rooted events, Sioux Empire FCU was able to reach a large audience at a bare minimum per loan cost by primarily using social media for advertising.
Over $126 Million in Assets – Town & Country Credit Union, Minot, ND was recognized for their revamped “Annual Impact Report.” The newly designed piece was to tell a compelling story to shape the narrative around who Town & Country is, and to give employees and members a touch point they could build upon when explaining what makes this credit union special. Not only has the report been good for employee morale, as a result 42 percent of this credit union’s new members are being referred to the credit union by current Town & Country members.
Jeff Jorgensen, President of Sioux Empire FCU holds the award presented by DakCU President/CEO Jeff Olson.
Chelsea Gleich, Senior Communications Specialist for Town & Country CU.
About Dakota Credit Union Association (DakCU)
The Dakota Credit Union Association (DakCU) is the professional financial trade association serving 64 credit unions that employ nearly 2,200 individuals across the Dakotas. With more than 531,000 members in North and South Dakota, Dakota credit unions have assets exceeding $10.6 billion. In our mission to help credit unions succeed, DakCU plays a key role in growing membership and helping to provide service excellence to members from offices in Bismarck, ND and Sioux Falls, SD. For more information visit our website.
