PHILADELPHIA, PA (November 1, 2017) — Today, Ardent Credit Union (ACU) announced the appointment of Alletta Emeno as Senior Vice President and Chief Marketing Officer. In this role, she will report directly to Rob Werner, President & CEO of ACU, and will be responsible for the planning, development and execution of all marketing initiatives.
“I admire Ardent’s relentless commitment to providing smart, affordable banking to its members,” said Emeno. “For this reason, I am thrilled to join the leadership team, and look forward to helping Ardent expand its brand awareness and build its membership base.”
With more than 10 years of marketing experience in financial services, Emeno brings extensive knowledge of the industry to ACU, as well as expertise in managing high-performance teams. Prior to joining ACU, Emeno was a Senior Vice President and Director of Marketing at Meridian Bank for almost three years. While there, she was responsible for the development and implementation of the marketing strategy for new and existing products in the form of campaigns and events. Previously, Emeno was the Vice President and Director of Strategic Insights at Beneficial Bank, where she provided guidance on the implementation of strategic marketing campaigns based on research insights and data analytics. Emeno is a graduate of the University of Miami.
“We are very excited to have Alletta join us as our new Chief Marketing Officer. She will play a major role in maintaining, and further developing our membership base, as we continue to expand throughout the Greater Philadelphia Region,” said Werner. “With her knowledge and experience, she has already added immense value to our team.”
Ardent Credit Union is a member-owned financial cooperative passionate about the long-term financial success of its members. With a never-quit attitude and individualized approach, ACU offers innovative and unique solutions that provide value to its members and help them achieve their goals.
Ardent Credit Union is a member-owned financial cooperative. Headquartered in Philadelphia, Ardent was founded in 1977 by the employees of the SmithKline Corporation. With more than $650 million in member assets, Ardent serves Philadelphia, Montgomery, Delaware, Bucks and Chester Counties. For more information, visit ardentcu.org.
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