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ASI Federal Credit Union rebrands as OnPath Federal Credit Union

HARAHAN, LA (November 22, 2019) — ASI Federal Credit Union has changed its name to OnPath Federal Credit Union. The redesign includes a new name and logo that signifies the organization’s strategy to financially empower the community and provide (as its tagline suggests): Banking with direction.

As Joey Richard, CEO of OnPath Federal Credit Union explains, “credit unions have changed dramatically over the years and it is necessary for us to evolve to better meet the needs of our membership and expanding footprint. To grow and provide our members with better service, products and opportunities, we redesigned our brand to be more inclusive of our mission, vision and the needs of our growing population.”

ASI Federal Credit Union was charted in 1961 by the employees of Avondale Shipyard, Inc. Since then the credit union has extended its membership to over 64,000 individuals and financial products and services across Southeast Louisiana and beyond.

“We are very proud of our legacy with Avondale Shipyard Industries, Inc. and are grateful to live the credit union philosophy of “people helping people”. We are excited for our new chapter and to live our brand promise of providing financial products and services to help our members stay on path to reaching their financial goals”, remarks of Joey Richard, Interim President and CEO.

The credit union’s name and logo are new, but members will see the same great people and receive the exceptional service they are used to. OnPath Federal Credit Union has redesigned its website and will soon update it mobile banking system to create a more convenient platform to match its members’ everyday banking needs.

As the official and exclusive credit union of the New Orleans Pelicans, OnPath FCU will offer member perks including ticket giveaways, discounts, and the exclusive OnPath FCU Pelicans Visa® Debit card (coming soon).


About OnPath Federal Credit Union

Founded in 1961 on the grounds of Avondale Shipyards, Inc., ASI Federal Credit Union was established to serve blue-collar workers. Today, OnPath FCU’s membership is open to anyone who lives, works, worships, or attends school in the greater New Orleans area, as well as in 11 other nearby cities, employees of one of their 600+ SEG program businesses, or their relatives.  Through its core values of Empathy, Passion, Integrity, Innovation, and Commitment, OnPath has grown to include over 51,000 members, has had more than $1.2 billion in total lending impact across Southeast Louisiana, and holds more than $625 million in assets. In 2023, due to their commitment to serve low-income Hispanic communities and provide safe and affordable financial services to immigrant consumers, OnPath was awarded the prestigious Juntos Avanzamos designation and recognition from Inclusiv. They are the only credit union in Louisiana to have this designation. OnPath has ten branches in four parishes, and it offers a broad range of loans to its members, including residential mortgage, business, direct and indirect auto, Visa credit cards, and unsecured loans. To learn more, visit https://www.beonpath.org/.

Contacts

Rachel Adams-Bolanos
504.576.9640
Rachel.adams@beonpath.com
BeOnPath.org

 

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