ASI Federal Credit Union rebrands as OnPath Federal Credit Union
HARAHAN, LA (November 22, 2019) — ASI Federal Credit Union has changed its name to OnPath Federal Credit Union. The redesign includes a new name and logo that signifies the organization’s strategy to financially empower the community and provide (as its tagline suggests): Banking with direction.
As Joey Richard, CEO of OnPath Federal Credit Union explains, “credit unions have changed dramatically over the years and it is necessary for us to evolve to better meet the needs of our membership and expanding footprint. To grow and provide our members with better service, products and opportunities, we redesigned our brand to be more inclusive of our mission, vision and the needs of our growing population.”
ASI Federal Credit Union was charted in 1961 by the employees of Avondale Shipyard, Inc. Since then the credit union has extended its membership to over 64,000 individuals and financial products and services across Southeast Louisiana and beyond.
“We are very proud of our legacy with Avondale Shipyard Industries, Inc. and are grateful to live the credit union philosophy of “people helping people”. We are excited for our new chapter and to live our brand promise of providing financial products and services to help our members stay on path to reaching their financial goals”, remarks of Joey Richard, Interim President and CEO.
The credit union’s name and logo are new, but members will see the same great people and receive the exceptional service they are used to. OnPath Federal Credit Union has redesigned its website and will soon update it mobile banking system to create a more convenient platform to match its members’ everyday banking needs.
As the official and exclusive credit union of the New Orleans Pelicans, OnPath FCU will offer member perks including ticket giveaways, discounts, and the exclusive OnPath FCU Pelicans Visa® Debit card (coming soon).
About OnPath Federal Credit Union
OnPath Federal Credit Union was chartered in 1961 by employees of Avondale Shipyard, Inc. as ASI Federal Credit Union. For 60 years we have served the community, bringing financial education, products and services to individuals and families across Southeast Louisiana. Today, OnPath FCU holds more than $300M in assets, has more than 64,000 members, and offers its membership to anyone who lives, works, worships, or attends school in Southeast Louisiana, with 10 branch locations in four parishes. To learn more about OnPath Federal Credit Union visit https://www.beonpath.org/