Avenir Financial achieves esteemed recognition in CU Solutions Group’s 2024 Best of the Best Awards
YUMA, AZ (March 6, 2024) — Avenir Financial has been recognized as a recipient of the 2024 Best of the Best award, a prestigious accolade presented by MemberXP, a leading CX program offered through CU Solutions Group.
This distinguished award is an annual acknowledgment given to credit unions that consistently excel in delivering exceptional service.
In 2023, over 300,000 MemberXP surveys were strategically deployed nationwide among nearly 8 million credit union members, spanning all 50 U.S. states, and extending into Canada. Custom questions were triggered by relevant member engagements and designed to capture insights spanning a diverse range of financial interactions, from account openings to loan applications.
The annual competition focuses on two universal CX metrics – Net Promoter Score (NPS)® and Member Effort Score (MES), meticulously identifying and verifying the top 25% of performers in each financial experience category, leading to the presentation of the Best of the Best awards. Avenir Financial stands among this elite group, exemplifying excellence in member satisfaction and service delivery.
“We are delighted that our members took the time to share their feedback on our service,” stated Adele Sandberg, Avenir Financial President and CEO. “As a member-owned financial institution, this recognition illustrates our dedication to supporting the needs of our members and the communities we serve.”
“Fostering member loyalty amidst growing competition from financial institutions and Fintechs is a formidable challenge,” affirmed David Dean, COO for CU Solutions Group and leader of the MemberXP business unit. “However, credit unions that successfully engage members and harness their valuable insights not only distinguish themselves, but also wield the power to catalyze positive change within the organization. The recipients of this award attentively listened to the needs and desires of their members and took decisive actions based on that feedback, leading to remarkable results. Congratulations to this year’s member experience leaders.”
About Avenir Financial
Avenir Financial Federal Credit Union, based in Yuma, Arizona, is a certified Community Development Financial Institution (CDFI) that has been locally owned and operated by its member owners since 1942. Avenir has over $385 million in assets and more than 33,000 members with four branches serving Yuma and La Paz Counties in Arizona. For more information, visit avenirfinancial.org.
About CU Solutions Group
CU Solutions Group is an award-winning credit union service organization that offers products and services in the areas of Martech Solutions (Technology & Marketing), HR Performance Solutions, and Consumer Rewards. The organization is home to national credit union-focused brands including Love My Credit Union Rewards, Save to Win, MemberXP, Compease and Performance Pro. The company has numerous investors comprised of credit unions, credit union leagues and credit union system organizations and maintains strategic partnerships with Intuit TurboTax®, Marquis, CU Risk Intelligence, and more. For more information, visit CUSG.com.
About MemberXP
MemberXP, a product of CU Solutions Group, is the pioneer and market leader in Credit Union Experience Management. The MemberXP technology platform enables credit unions to collect, manage and act on member experience data collected via digital surveys and mystery shoppers. Using the suite of experience management tools offered by MemberXP, credit unions can engage employees, reduce churn, turn detractors into promoters and create clear and potent returns on investment. Over 120 credit unions nationwide rely on MemberXP to consistently build services members love, deepen member loyalty, develop an outstanding employee culture, and deliver on their brand promises. For more information, visit MemberXP.com.
