B-M S Federal Credit Union offers new resources for members
B-M S Federal Credit Union launches new website and brand refresh
NEW BRUNSWICK, NJ (January 11, 2022) — B-M S Federal Credit Union unveiled a brand-new, fully-featured website, www.bmsfcu.org. The site features innovative content to attract and engage users while enhancing user experience.
B-M S Federal Credit Union has been upgrading their technologies to better improve their services to members. After enhancing their account opening software to make the process more seamless, the credit union decided to refresh their brand and relaunch their website. These efforts were made with the goal to attract the next generation of members, all while still providing excellent service to their existing member base.
“This year B-M S Federal Credit Union has been going through a digital transformation,” stated Jennifer Bruett, President and CEO of B-M S FCU. “We wanted to reflect that transformation visually as well by updating our website and logo to a more clean, fresh design. We look forward to continuing to serve our members and providing them with updated technologies.”
To develop the new website, B-M S Federal Credit Union partnered with CADE advertising, an integrated communications firm located in Tallahassee. CADE worked alongside United Solutions’ marketing department to create a compelling, user-friendly site that anticipates the needs of current clients and the industry.
The content and functionality of the site mirrors B-M S Federal Credit Union’s dedication of bringing quality services to each member. The combination of important account and loan information with financial resources allows B-M S Federal Credit Union to effectively serve its members. One major aspect of this website is its easy navigation, providing members with the resources to open accounts and apply for loans without the hassle of coming into a branch.
About B-M S Federal Credit Union
B-M S Federal Credit Union was chartered in 1954 as Squibb Local 438. Our name was changed twice in the ensuing years until 1990 when we officially became B-M S Federal Credit Union. The credit union grew slowly but steadily until 1990, at which time new management, new office locations, and many new services started to be introduced. Since 1990 we have grown from $14 million to our present $100 million in assets. Presently, our credit union operates 4 branches located in New Jersey.
The credit union serves all employees of Bristol-Myers Squibb Corporation and its wholly-owned subsidiaries located within the continental United States, and their family members, as well as employees and family members of Accenture, LLC, Aerotek, Alpha Consulting, Amylin, OH, AVS - Audio Visual Services, Bancroft Construction, Belmont Communications, Inc., Bracco, Convergence Group, Greenkey, LLC, Flextime Solutions, Greenkey, LLC, JCI - Johnson Controls, Inc., JLL, Matlen Silver, Mindlance, Inc., Niksun, Inc., Pharmaceutical Product Development, SBM, Securitas, Sodexho, Spectrix Analytical Services, LLC, Spectrix Analytical Services, Inc.
