Bator Training and Consulting rolls out the formula

ORANGE, CA (August 18, 2015) — Thirteen-year consulting and training veteran and president of Bator Training and Consulting, Kenneth C. Bator, has just completed his first book – The Formula for Business Success = B + C + S. “If you have enjoyed my articles you will love my new book The Formula for Business Success = B + C + S. It has the same conversational tone many have so graciously commented that they have appreciated in my writing and speaking engagements,” said Bator.

The book discusses the need for alignment among the Brand, Culture, and Strategy within any business, institution, or organization. In other words:

  • Ensuring we are promoting the proper image publicly.
  • Creating the correct experience both for and through our employees.
  • And, using all of our resources to drive more of the right business to our business.

The book is currently available as an electronic copy via Kindle. “We are looking for not only initial sales but also initial reviews prior to full roll out of the print version,” commented Bator.

Here is what people are saying about the book thus far:

“I have long admired Ken’s concept of ‘Branding the Experience.’ It is fresh, innovative and necessary in today’s marketplace. If you are interested in learning practical ways to begin to align the three key components of business success, read this book.” – Mary Elizabeth Murphy, Author of Reset Your Buttons

“We’ve been very lucky over here in England to have Ken deliver his material via webinar. I was looking forward to reading The Formula for Business = B + C +S and it certainly didn’t let me down. I recommend that whether you are a veteran or a newcomer to business grab a copy.” – Johnny B. Spence, Lead Coach – Who Do I Speak to Next, London, United Kingdom

“The book was well organized and easy to follow. Most of all it was like having a conversation. Ken gets right to the point and helps the readers understand why they should be reading the book in the first place.” – Scott Arney, CEO of Chicago Patrolmen’s FCU

“I hope people enjoy the book and look forward to feedback. Most important, I hope that it helps readers reach new levels of effectiveness,” Ken added.

About Bator Training & Consulting, Inc.,

Bator Training & Consulting, Inc., established in 2001, provides premier services in the areas of brand concept, culture enhancement, and strategic planning. In other words, we make sure your organization promotes the correct image and is able to support it through employees who deliver an exceeds-expectations experience. Through this process we can drive more of the right business to your business. That is our B + C + S formula: Brand, Culture, and Strategy alignment.


Amy Rapp

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