Bay Ridge Federal Credit Union partners with GrooveCar

New York-based credit union provides members with new online vehicle buying program

HAUPPAUGE, NY (December 18, 2017) — Bay Ridge Federal Credit Union, Brooklyn, New York is now offering members the ability to finance their loan directly at the dealership while researching and shopping for new and pre-owned vehicles utilizing the GrooveCar online platform. “GrooveCar is thrilled to welcome Bay Ridge and their members to the program. The ability to provide an online resource, and access to area dealerships to meet the vehicle buying needs of members, will increase the service reach of Bay Ridge,” states Robert O’Hara, VP of Strategic Alliances, GrooveCar.

The GrooveCar program is designed to benefit membership growth and increase auto loan portfolios. This is accomplished through many features that includes the online platform, exclusive access to over 90% of vehicle dealerships in the region, and customized marketing support services. “Our program generates engagement at every level during the buying process. These tools, when coupled with the ability to have members’ needs met at the dealership, offer a level of sales engagement that keeps the credit union relevant throughout the car buying journey. The platform provides options for members to shop and research vehicles while linked directly to the credit union’s website. These synergies present a powerful tool in solidifying member relations, capturing more leads and closing more loans” comments O’Hara.

“Bay Ridge Federal Credit Union is excited to be partnered with GrooveCar. GrooveCar has been synonymous with auto lending and credit unions for almost 20 years. When we decided to initiate an auto lending program, it was an obvious decision to work in partnership with them,” remarked Vice President of Bay Ridge FCU, Michael Garthaffner.

Once the member has been engaged using the GrooveCar platform, members are served an online experience that includes: Building out a vehicle, saving searches that doubles as a lead generation tool for the credit union, loan payment calculator, free CarFax reports, trade-in values, inventory derived from the member’s geographic area and more. In addition, the program provides access to dealerships in the region who promote the financing of GrooveCar’s credit union partners, which now includes Bay Ridge FCU. The service oriented program also features a team of representatives to assist members during the sales process with the dealership. This unique one-on-one concierge feature is part of the indirect program and is very popular among members.

GrooveCar delivers a seamless program to its credit union partners that can be deployed in a short period of time. All the details are taken care of by GrooveCar, it’s a matter of a few clicks and the platform is live and serving members. Credit unions report that launching this resource is efficient and easy, often taking less than two weeks. GrooveCar provides all the technical support and expertise for ongoing guidance and engagement strategies. Staying relevant with members throughout is achieved with customized messaging built into the program and on-going marketing counseling GrooveCar provides its partners on a consistent basis.

Bay Ridge, headquartered in Brooklyn, New York, was founded in 1934 and serves over 8,000 members at two branches, with assets of $200 million.

About GrooveCar

GrooveCar, a Fusion AF company, has been providing full-service automotive loan growth solutions to credit unions since 1999.  GrooveCar focuses on building strong, lasting relationships with credit union partners by ensuring they can capture loan volume without compromising the quality and integrity of their portfolio. GrooveCar’s knowledge of the credit union industry, combined with an expansive dealer network surpassing 4 million vehicles, enhances the ability of credit union partners to secure loans and leases while offering the guidance and knowledge that their members seek.Additional information on GrooveCar can be found at


Karen Duane Johnson
GrooveCar Inc.
Public Relations Director
Cell: 631-617-4109
Office: 631-271-1499
GrooveCar: 631-454-7500

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