Best Innovation Group launches SetIt Credit with Citadel Federal Credit Union

Partners with MasterCard on tool to help credit unions cement “top of app” status.

TAMPA, FL (March 1, 2017)Best Innovation Group (BIG), a credit union innovation catalyst with 20 years of payments experience, today announced the launch of SetIt Credit, a card management tool designed to improve cardholder experience in an easy to use, secure platform.

As consumers increasingly shop online and pay bills with debit and credit cards, it’s more important than ever for financial institutions to ensure card use and to maintain up-to-date cardholder information. Credit unions face particular challenges when competing with institutions with greater marketing reach.

SetIt Credit, a new solution from BIG, offers an easily integrated online banking tool with a one-click approach for updating customer addresses and other important information, including new card account numbers and billing relationships, across multiple channels. Setit Credit helps credit unions reinforce member engagement and enrich insights on member spending habits.

“Top-of-wallet status has always been essential to a healthy card program,” explains BIG CEO and co-founder John Best. “The rules are changing as mobile wallets move into the mainstream and payment options multiply- ‘top of app’ is now the name of the game. We’re thrilled to be able to empower credit unions to increase member convenience. ”

SetIt Credit will enter beta production with Citadel Federal Credit Union in Exton, PA during the second quarter of 2017. “We want to empower our members to take greater control of their cards, said Michael Schnably, Citadel’s Senior Vice President. “At the same time, we recognize that payment apps can pose a challenge for credit unions. We believe our institution can serve as members’ central source for app-based card control.”

Streamlined Card Functionality

In support of mutual customers, BIG and MasterCard are teaming on SetIt Credit to further streamline card functionality within digital payments with the goals of making processes more consumer friendly and creating new “top of app” opportunities for issuers.  “We see clear value in working with companies such as BIG that enable innovative solutions that are safe, simple, and smart,” said John Ainsworth, executive vice president, MasterCard.

For more information on SetIt Credit, including a replay of recent informational webinars, please visit or contact Ed Gonzalez at BIG (813-377-4963 or

About Best Innovation Group (BIG)

Founded in 2014, Best Innovation Group (BIG) was created to provide clients with the resources to quickly implement digital solutions and adopt cutting-edge technologies. BIG provides research and development in areas including voice banking, distributed ledger, and machine learning, as well as a wide array of consulting services. For more information, visit For more information on conversational applications like FIVE as well as BIG’s other solutions, please contact Elliot Cotto, Director of Product and Customer Success at

About MasterCard Incorporated

MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews.


Elizabeth Robins
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