Blaine and Smith set to help credit unions answer the question: Bricks or clicks? Watch live Oct. 12.

MALBOROUGH, MA (October 6, 2016) — Credit unions of all sizes face the strategic question of what type of branch presence is needed to serve members in this age of electronic delivery.

SECU of North Carolina CEO Jim Blaine and Pennsylvania State Employees Credit Union CEO Greg Smith will debate the extremes of a “branch” model credit union vs. a “branchless” model credit union on Wednesday, Oct. 12, from 3 pm to 4:15 pm, during the Cooperative Credit Union Association’s Annual Meeting and Convention at Mohegan Sun in Uncasville, Conn.

The session, will be carried LIVE over the Internet via Livestream.

SECU has more than $30 billion in assets and invests heavily in branches with more than 225 spread across North Carolina. PSECU has more than $4 billion in assets but it is known for its “branchless” approach. Both credit unions are incredibly successful. The credit unions tied for second in a recent Consumer Reports satisfaction report on credit unions.

“Attendees have to strap in for this one,” said CCUA President Paul Gentile, who will moderate the session. “Both of these leaders have helped created two of the best credit unions in the country and they’ve done it very different. They have great respect for each other but they won’t hold back when it comes to the question of ‘bricks vs. clicks.’”

About Cooperative Credit Union Association

The Cooperative Credit Union Association is a regional trade organization serving as the voice for nearly 180-member credit unions located throughout Delaware, Massachusetts, New Hampshire, and Rhode Island. CCUA member credit unions hold combined assets in excess of $73 billion and serve a collective membership base of more than 4.7 million consumers. For more information, visit


Janelle Mullen
Director of Marketing
Phone: 508-229-5633
Office: 800-842-1242 x 380

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