WYOMING, MI (June 14, 2021) — Bloom Credit Union (BCU) announced on Monday that BCU’s Chief Financial Officer, Joseph Heintskill, will succeed Daniel Baines as president and CEO next month. After leading the Wyoming, Michigan-based financial cooperative for four decades, Baines is retiring on July 1.
Heintskill has twenty years of financial institution experience. He joined Bloom as Chief Financial Officer in 2013. “Joe has a wealth of experience in the financial and credit union worlds. The board has full confidence in his ability to continue the great work that Dan and the management team have done,” BCU Chairman, Roxanne Speck said.
“Dan’s leadership and dedication to serving our membership has been a driving force behind the success of the credit union for the past 40 years,” Heintskill said. “I look forward to working each day to make sure Bloom continues to have a positive impact on our branch communities,” Heintskill said.
Daniel Baines
Joseph Heintskill
The credit union was founded in 1951 and now has five branches in the Greater Grand Rapids area. In 2019 My Personal Credit Union became Bloom Credit Union, to better represent the organization’s goal of helping people thrive financially. They offer a wide range of financial services, from credit cards and mortgages to small business loans and convenient 24/7 services like online banking, a versatile app and access to 30,000 ATMs.
Joe Beckwith
(616) 252-2508
joeb@bloomcu.org
