The San Bernardino area is a beautiful space that affords residents easy access to wonderful experiences both at home and in surrounding cities. And truly, that’s what BloomCU and Alta Vista Credit Union are attempting to accomplish with Alta Vista’s new credit union website design. Through increased personalization, an intuitive interface, and a revamped mobile experience, members can expect the kind of beauty and access they find in their community. The new site is set to bring aesthetics without gimmicks and personalization without pandering.
Ryan Harmon, BloomCU’s Creative Director, is excited about the direction of the product. “Alta Vista has been wonderful to work with. They truly care about their members, and are working hard with us to provide an intuitive, personalized experience on the new website.”
BloomCU thrives at the intersection of beauty and brains, building smart websites that also dress well. Their sense of “user first” sites should deliver exactly the kind of credit union website design that Alta Vista wants to create.
Part of the personalization on the new site comes fromBloomCU’s Persona tech, which has been used on a number of websites the agency has designed. Persona provides customized experiences for users based on their past behavior. Since not every user is the same, Persona will allow Alta Vista’s site to adapt to the needs and behaviors of their users. The site will also feature clickbot technology, giving it a friendly edge and guiding users toward solutions in a conversational way.
Alta Vista has been offering mobile and online banking products for a while, continuing to meet its members where they are at and serve them in ways that are convenient. The new website is a part of this technological push. It will allow Alta Vista to better serve the busy schedules of its members and add significant value to their lives.