Blue Eagle® Credit Union named Community Impact Partner

Salem Red Sox team with Blue Eagle for reinvigorated community campaign

ROANOKE, VA (February 12, 2016) — The Salem Red Sox and Blue Eagle® Credit Union proudly announce a unique partnership designed to increase positive impact on our community through combined resources and shared values. The Red Sox has named Blue Eagle® Credit Union as the official partner of the Salem Red Sox Community Impact Campaign for the 2016 and 2017 seasons.

During the 2015 Red Sox season community relations efforts reached a franchise-high, raising $141,106 for local charities through jersey auctions, Pack the Park nights, and various other community-driven events. In addition, Red Sox players and coaches made nearly 200 community appearances while Mugsy, the Red Sox mascot, appeared in over 70 hours of community events.

This newly founded community impact partnership will be key in further advancing the community relations efforts for both organizations.

“Blue Eagle® Credit Union has been an active part of the community for more than 65 years. Teaming up with the Red Sox allows us further reach in making a positive difference and building a stronger community. We’re thrilled to work alongside of an organization that shares our values and commitment to social responsibility. We strongly believe in people helping people, enriching lives, and having fun!” shares Laurissa Grubb, Director of Marketing at Blue Eagle® Credit Union.

Blue Eagle® Credit Union and the Red Sox “street team” will sport a newly designed logo (shown above) honoring the partnership. The street team will appear at all events that the organizations are involved in within the community, and in-game promotions at LewisGale Field.

Pictured left to right: Chelsea Booth, Community Relations Manager with the Salem Red Sox; Laurissa Grubb, Director of Marketing with Blue Eagle Credit Union; Ryan Shelton, President & General Manager of the Salem Red Sox; Andrew Alegre, Blue Eagle Credit Union Marketing Specialist; and Nathan Blum, VP of Ticket Sales & Service.

Those interested in requesting the Red Sox-Blue Eagle® Credit Union community impact team for an event can contact Chelsea Booth, Community Relations Manager, at or by calling 540-389-3333. More information on the initiative can be found on the Red Sox website,, under the “Community/Special Events” tab. More information on Blue Eagle® Credit Union can be found at or contacting Laurissa Grubb at or 540-855-3639.

About Blue Eagle Credit Union

Blue Eagle Credit Union, a local not-for-profit financial cooperative, is committed to Enriching Lives and finding ways to help members Pay Less, Earn More, and Have Fun! How? By Delivering Solutions customized for each member’s specific situation, offering relevant services at affordable rates, and holding tight to their core values of Quality Service, Respect, Integrity, Compassion, and Education. Blue Eagle CU has been serving the greater Roanoke and Lynchburg, VA areas since 1948. The credit union was initially opened to give United States Postal Service employees and their families a place to do business affordably and with people they knew and trusted. In 2013, they opened their doors to the community and changed their name to Blue Eagle Credit Union. Blue Eagle CU's Google review rating averages 4.9 out of 5 stars, a direct result of their commitment to improving the financial picture of their members and the communities they serve. Blue Eagle Credit Union wants you to see banking differently! Insured by NCUA. For More Information, |


Laurissa Grubb
Director of Marketing
540.855.3639 |

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